WHY IT MATTERS: Digital Transformation
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Travel 2040 provides a futuristic (idealized?) vision of the future of #travel where #Climate Emergency Force a Revolution in the #travel Industry via @Euromonitor

Travel 2040 provides a futuristic (idealized?) vision of the future of #travel where #Climate Emergency Force a Revolution in the #travel Industry via @Euromonitor | WHY IT MATTERS: Digital Transformation | Scoop.it

The future travel experience will be personalised, delivering seamless and safe services that are high value, low touch and consumer-centric, thanks to an accelerated digital transformation post-pandemic. These new advances in technology will usher in a new era of automation, requiring upskilling for employees to provide greater levels of high-quality service. Tracking climate impact across consumers, brands and destinations will be critical for building resilience, agility and speed to combat future risks and accelerate the green transition.
This white paper outlines a vision for how consumers will book and experience travel in 2040, exploring how technology and the need for sustainability could change the travel experience over the next 20 years. In particular, this analysis will focus on the future of travel — exploring what online travel agents, urban mobility, air travel and hotels will look like.

Farid Mheirs insight:

WHY IT MATTERS: short white paper on what travel *may* look like in 20 years. I think it is idealistic and far fetched but there are elements in there that feel very probable (ie. renting clothes instead of packing your own, robots that carry your luggage, AR-VR to help with travel planning). Not saying if this future is good or bad, but will certainly be very digital. Thoughts?

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Future Today Institute : 2020 #Tech #Trends Report is 360 pages of trends and disruptions

Which technology trends are most likely to impact your business in the coming years? Trends are waypoints to help anticipate future states in a world where uncertainty looms. The Future Today Institute's annual Tech Trends Report asks you to examine your assumptions, cherished beliefs and expectations for the future using a bolder, more holistic perspective. In the 13th edition of our Tech Trends Report, we forecast the key technology trends that will redefine businesses in the coming years. More importantly, we offer strategic analysis and guidance on those trends and further explore them in future scenarios to help you understand their implications on your organization and industry.

Farid Mheirs insight:

WHY IT MATTERS: 360 pages of reference material for any strategic planning exercice.

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Samsung “Neon” Artificial Intelligence Project Video on "artificial humans" at #CES2020 - listen to the 5 min video & expect your brain to be blown away! Think of potential for #personalized video ...

Samsung “Neon” Artificial Intelligence Project Video on "artificial humans" at #CES2020 - listen to the 5 min video & expect your brain to be blown away! Think of potential for #personalized video ... | WHY IT MATTERS: Digital Transformation | Scoop.it

Samsung “Neon” project leader Pranav Mistry has confirmed that the project aims to create lifelike avatars using artificial intelligence. These virtual humans are based on captured data, but can generate their own expressions, movements and dialog in multiple languages. Mistry belives that one day soon a digital human could extend its role to become a part of our everyday lives, whether it be a virtual news anchor, virtual receptionist, or even an AI-generated film star. Read more for the leaked video and additional information.

Farid Mheirs insight:

WHY IT MATTERS: realistic looking avatars is essential to convey realism in many retailTech use cases from customer support to online video promotions. If this is realistic, cheap, easy to do, then this opens up the possibility of truly personalized video advertisement for example. And one step closer to digital disruption acceptance by blurring real with digital...

Starr Bicho's curator insight, January 6, 2:57 PM
Wow, amazing technology!
Content Curating's curator insight, January 24, 9:20 AM
Aussi fascinant que malaisant. Il y a encore du chemin à faire mais Samsung y travaille dur.
#CES2020
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80 Stats on 8 topics on the Future Customer Experience Shaped By Technology highlights what's trending- Before jumping in, retailers should ask themselves: is there a business model to support this...

80 Stats on 8 topics on the Future Customer Experience Shaped By Technology highlights what's trending- Before jumping in, retailers should ask themselves: is there a business model to support this... | WHY IT MATTERS: Digital Transformation | Scoop.it

Technology is the future of customer experience. These statistics show the grow of new technology and how it impacts everything about the future of customer experience.

Farid Mheirs insight:

WHY IT MATTERS: the trends is clear, technology drives a number of business innovations in Retail. Questions is: is there a business model behind those innovations? Not always unfortunately... Nevertheless, useful insights about what's trending.

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How the industrial market is embracing #spatialComputing #AR #VR @Unity provides great examples of real-life applications in real world environments mostly for training and repair

How the industrial market is embracing #spatialComputing #AR #VR @Unity provides great examples of real-life applications in real world environments mostly for training and repair | WHY IT MATTERS: Digital Transformation | Scoop.it

Watch this webinar featuring Unity and special guests from Taqtile — Co-Founder & CTO John Tomizuka and VP Kelly Malone — to learn more about innovative AR and VR use cases across the industrial sector.

Farid Mheirs insight:

WHY IT MATTERS: state of the art in the use of AR and VR in real life scenarios appear to remain focussed on training and repair operations. The videos in this webcast, starting at 12:30 are indicative of what's possible. First thing that strikes you is that solutions appear useful but one wonders how much work goes into making each one and also maintaining each solution. AR & VR in commercial environment remain niche solutions at this time.

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Top 10 Emerging Technologies 2019 highlight practical applications of #digital #AR #VR #robots #blockchain via @weforum

Top 10 Emerging Technologies 2019 highlight practical applications of #digital #AR #VR #robots #blockchain via @weforum | WHY IT MATTERS: Digital Transformation | Scoop.it

The technologies on the list, which is curated by members of the Forum’s Expert Network, are selected against a number of criteria. In addition to promising major benefits to societies and economies, they must also be disruptive, attractive to investors and researchers, and expected to have achieved considerable scale within five years.

Farid Mheirs insight:

WHY IT MATTERS: always good to look beyond digital transformation into practical applications of the digital technologies. In particular, #2,6,7 in the list. Here an extract from the #7 highlights an application of blockchain which we've been tracking for a while as a disruptive digital technology that has received a lot of bad press with the bitcoin debacle but that has real future...

"Together, a pair of technologies could reduce both food poisoning and food waste. The first, an innovative application of blockchain technology (better known for managing virtual currency) is beginning to solve the traceability problem. Enhanced food packaging, meanwhile, is providing new ways to determine whether foods have been stored at proper temperatures and whether they might have begun to spoil."

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The a16z Pitch Room explains the process that #VentureCapital firms go through when analyzing a #pitchDeck by sharing their investment decision into Sandbox VR - and I argue any #digitalTransformat...

The a16z Pitch Room explains the process that #VentureCapital firms go through when analyzing a #pitchDeck by sharing their investment decision into Sandbox VR - and I argue any #digitalTransformat... | WHY IT MATTERS: Digital Transformation | Scoop.it

Have you ever wished you could be in the room when founders present to the a16z investing team? Even better, do you wish you could stay to hear the discussion after the pitch? We hear you and are thrilled to launch our latest series of videos called "The a16z Pitch Room". This inaugural episode features the Sandbox VR team Steve Zhao and Siqi Chen pitching to General Partner Andrew Chen. Steve and Siqi present a lightly edited version of their pitch deck. Then Andrew will join them on screen and provide the “director’s commentary”: a slide-by-slide walkthrough of the presentation, describing what resonated, what didn’t, and how he thought about the investment opportunity.

Farid Mheirs insight:

WHY IT MATTERS: this article and accompanying video explains the process that successful venture capital firms go through when deciding to invest - or not - in stratups. It breaks down the pitch deck to explain what works and what doesn't. This is great for startups but any business transformation - especially digital transformation - should have a pitch deck like this!

The video: https://www.youtube.com/watch?v=4T_YP1n7kSE

Hamza Yousaf's comment, May 9, 2019 8:43 AM
Some new mobile gadgets that will Surprise you and increase your phone life.
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What Is The Magicverse (And Why)? explains how #AR will add layers of information that will persist over time to create a truly parallel universe. #wow #longPlay #mustRead via @MagicLeap

What Is The Magicverse (And Why)? explains how #AR will add layers of information that will persist over time to create a truly parallel universe. #wow #longPlay #mustRead via @MagicLeap | WHY IT MATTERS: Digital Transformation | Scoop.it

The Magicverse is an Emergent System of Systems bridging the physical with the digital, in a large scale, persistent manner within a community of people.

Farid Mheirs insight:

WHY IT MATTERS: want to know what augmented reality will look like in 10 or 20 years. Read this. But don't expect it to come together in the short-term, this is a *long* play

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Amazon Showroom lets you customize furniture in a virtual living room is an attack on the retail store #showroom & provides new twist on the use of #AR #VR by IKEA, Wayfair Google Apple and Canadia...

Amazon Showroom lets you customize furniture in a virtual living room is an attack on the retail store #showroom & provides new twist on the use of #AR #VR by IKEA, Wayfair Google Apple and Canadia... | WHY IT MATTERS: Digital Transformation | Scoop.it

Amazon quietly rolled out Amazon Showroom, a tool that lets you place furniture in a virtual living room, making online furniture shopping more visual.

Farid Mheirs insight:

WHY IT MATTERS: sales of furniture online is difficult because it is difficult to visualize the product in your environment. At least in the store you can view the product in a fake setting (think IKEA rooms you have to travel through during your shopping trip). Augmented Reality has been tried to enhance paper catalogues in the past but now Amazon is trying to leverage 3D directly within their online store to help you decide if that table and sofa go well together. This is obviously a test and the links below should provide you with additional food for thought on the matter.

 

Hubstair a startup that helps retailers do a bit what Amazon showroom does: https://www.hubstairs.com/ 

http://fmcs.digital/blog/canadian-tire-enhances-2016-paper-catalogue-via-augmentedreality/ 

http://fmcs.digital/blog/google-project-tango-demonstrates-how-to-buy-wayfair-furniture-in-augmentedreality-ecommerce-googleio/ 

http://fmcs.digital/blog/ikea-2014-catalog-can-view-and-place-furniture-in/ 

http://fmcs.digital/blog/augmented-reality-catalog-places-ikea-furniture-in/

http://fmcs.digital/blog/apple-next-killer-app-may-be-augmentedreality-ikea-demo-and-others-to-come/ 

Roseni Moraes's curator insight, March 3, 2019 2:48 PM

WHY IT MATTERS: sales of furniture online is difficult because it is difficult to visualize the product in your environment. At least in the store you can view the product in a fake setting (think IKEA rooms you have to travel through during your shopping trip). Augmented Reality has been tried to enhance paper catalogues in the past but now Amazon is trying to leverage 3D directly within their online store to help you decide if that table and sofa go well together. This is obviously a test and the links below should provide you with additional food for thought on the matter.

 

Hubstair a startup that helps retailers do a bit what Amazon showroom does: https://www.hubstairs.com/ 

http://fmcs.digital/blog/canadian-tire-enhances-2016-paper-catalogue-via-augmentedreality/ 

http://fmcs.digital/blog/google-project-tango-demonstrates-how-to-buy-wayfair-furniture-in-augmentedreality-ecommerce-googleio/ 

http://fmcs.digital/blog/ikea-2014-catalog-can-view-and-place-furniture-in/ 

http://fmcs.digital/blog/augmented-reality-catalog-places-ikea-furniture-in/

http://fmcs.digital/blog/apple-next-killer-app-may-be-augmentedreality-ikea-demo-and-others-to-come/ 

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8 Essential #technologies & the use cases where they can be applied @ThomasKarolak

8 Essential #technologies & the use cases where they can be applied @ThomasKarolak | WHY IT MATTERS: Digital Transformation | Scoop.it

This paper examines the essential eight technologies that matter and what business leaders now need to do about them, and emerging technologies in general.

Farid Mheirs insight:

WHY IT MATTERS: A good summary of potential use cases and applications for key digital technologies that revolutionize business.

Jevachoudary's comment, January 6, 2018 2:24 AM
These hacks really helpful,thanks for sharing.
https://goo.gl/AHvybK
Naz Bhayani's curator insight, January 8, 2018 1:21 PM

Latest Tech, for those looking to make big changes in their careers, here you go! learn, invest time and reap rewards

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.@HBR proposes a Manager’s Guide to Augmented Reality and a companion #AR inset that you can play with (see video) #mustRead

.@HBR proposes a Manager’s Guide to Augmented Reality and a companion #AR inset that you can play with (see video) #mustRead | WHY IT MATTERS: Digital Transformation | Scoop.it

Augmented reality technologies promise to transform how we learn, make decisions, and interact with the physical world. In this package we explain what AR is, how its applications are evolving, and why it’s so important.

Farid Mheirs insight:

WHY IT MATTERS: AR is one of those technologies that have been discussed for so many years and that will explode into the scene with a plethora of consumer and business applications in the coming years. An overnight success story that has been 10 years in the making (if not more). This paper helps managers see business applications for this technology.

What makes it so compelling in the fact that mobile devices (2B+ and counting) all have support for this technology builtin. Just checkout the video I made using my Google Pixel 2 phone camera this morning. It just works!

https://www.facebook.com/fmheir/posts/10155798075150309

And Apple iOS users have the equivalent.

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3 #videos on retail store technology of today and tomorrow: The Future of Omni-Channel Retail, How stores track your shopping behaviour, Tech Savvy Store

Why are companies so intent on using technology to track our behavior? Our actions reveal what we desire, how we shop, and why we buy. Retailers can now learn so much more about shopper behavior than ever before, and while these “big data” applications create concerns about privacy, the detailed data can be used to design stores, product offerings and promotions that connect with our interests, speed up the shopping process, and help us find items we will buy. 

Farid Mheirs insight:

WHY IT MATTERS: we all go to stores and seldom notice the technology that surrounds us and tracks our moves.

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The future of tech and media forecast by @Activate

The future of tech and media forecast by @Activate | WHY IT MATTERS: Digital Transformation | Scoop.it

Every year, Wolf puts together a slide presentation highlighting his forecasts. Wolf's consulting firm, Activate, released his latest presentation at the Wall Street Journal's D.Live conference in Laguna Beach, California, on Tuesday.


Via TechinBiz
Farid Mheirs insight:

WHY IT MATTERS: 140 slides presentation with new data and trends.

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Windows #MixedReality demonstration mixes work, play, #holograms to demo Microsoft vision for #AR #VR

At an event in San Francisco we unveiled our vision for Windows Mixed Reality, announced SteamVR and AltSpaceVR are coming to Windows Mixed Reality, introduced the new Samsung Odyssey HMD, and kicked off the holiday shopping season by announcing the availability of pre-orders for Windows Mixed Reality headsets at the Microsoft Store.

Farid Mheirs insight:

WHY IT MATTERS: this 20min video is a great demonstration of what is now possible with mixed reality headsets along with possible real-life applications for home and the office. More on the Windows blog: msft.social/b9ULwk 

 

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Gartner's Hype Cycle for Emerging Technologies should guide your next #strategicPlan priorities

Gartner's Hype Cycle for Emerging Technologies should guide your next #strategicPlan priorities | WHY IT MATTERS: Digital Transformation | Scoop.it

The Hype Cycle for Emerging Technologies provides insights gained from evaluating more than 2,000 technologies. The eight added in 2017 include 5G, Artificial General Intelligence, Deep Learning, Deep Reinforcement Learning, Digital Twin, Edge Computing, Serverless PaaS and Cognitive Computing.

Farid Mheirs insight:

WHY THIS MATTERS

I find most of my clients struggling to find time and money to implement technologies that have been around for more than 10 years: Internet, Big Data, mobility, cloud computing, etc. When they do make it to implement them in their organizations, it is often too little too late to make a difference with their competition. As Wayne Gretsky famously said, you should "skate to where the puck will be, not where it is". Thus, every company's strategy should have a clear view on AI, blockchain, robots, 3D printing, Internet of Things, etc. Does your strat plan include them?

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Top #Technologies for #Digital #Disruption hints that CIOs should act more like #VentureCapitalists

Top #Technologies for #Digital #Disruption hints that CIOs should act more like #VentureCapitalists | WHY IT MATTERS: Digital Transformation | Scoop.it

Forrester says that CIOs must act as VCs and recommends they support early-stage tech companies and have their own technology scouts. As CIO Angela Yochem told me in 2015, she has set up a process to find “capabilities that are not yet commercially available” and “quickly absorb, test, and utilize emerging technologies, and discard them if they are not appropriate and don’t give us a leg up on our competition.”

Farid Mheirs insight:

WHY IT MATTERS

Forrester has recently produced a matrix of disruptive technologies that is worth sharing. More important is the article conclusion where Forrester recommends that cIO act as Venture Capitalists to actively scout new technologies and companies to leverage this innovation for improved competitiveness. This is a radical departure form traditional IT roles and responsibilities which I believe has important benefits in large organizations where All eyes are on the CIO to lead the digital transformation. Unfortunately we are a long way away from this in most organizations.

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Playing ping pong in #VR now possible

Dean Takahashi of GamesBeat plays ping pong on the HTC Vive.
Farid Mheirs insight:

WHY IT MATTERS

Doesn't matter, just fun to watch and wonder where we'll be a few years from now playing ping pong (and beer pong ;-) with people half way across the world... ;-)

snaptruffle's comment, September 28, 2017 6:01 AM
Its magnificent :)
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Made With ARKit - “Model3AR” by @JelmerVerhoog. Subscribe for...

Made With ARKit - “Model3AR” by @JelmerVerhoog. Subscribe for... | WHY IT MATTERS: Digital Transformation | Scoop.it

“Model3AR” by @JelmerVerhoog. Subscribe for updates on Jelmer’s app → http://bit.ly/2vEXtUI “The accuracy of #ARKit is just incredible. https://t.co/npq6aEkVGk — Robert Davey (@RobJDavey)

Farid Mheirs insight:

WHY THIS IS IMPORTANT

Simply amazing what the applications of AR are!

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#AR #VR startups at an all-time high, Facebook & Apple have 1000+ engineers on it #gameOfTitans

#AR #VR startups at an all-time high, Facebook & Apple have 1000+ engineers on it #gameOfTitans | WHY IT MATTERS: Digital Transformation | Scoop.it

AR/VR hype keeps reaching new heights. Funding to AR/VR startups reached an all-time high in deals and dollars last year. Both Facebook and Apple are reputed to have 1000+ engineers working on their respective headset efforts. And PlayStation said its PSVR, a $400 headset released in October, has sold 915k units in just 4 months. Unsurprisingly, startups of all kinds are flocking toward what could be the next major computing platform.

In this webinar we'll delve into:

  • Major startup players in the AR and VR market
  • Investigate new enterprise and industrial use cases for AR/VR
  • Patents being sought by large corporates like Microsoft, Apple, along with startups like Magic Leap
  • Highlight how media companies and movie studios are reacting and driving M&A
Farid Mheirs insight:

WHY THIS IS IMPORTANT

So much money is being invested by so many large companies that it is difficult not to expect great things from AR and VR in the coming years. If you go beyond the hype on gaming gears and being able to watch a virtual TV on the wall, every corporate strategy should include at least evaluations of the technologies to help improve manufacturing, repairs, or other professional activities. 

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Weekend read: 350 slides Mary Meeker’s 2017 internet trends report - eCommerce is killing traditional retail #1

Weekend read: 350 slides Mary Meeker’s 2017 internet trends report - eCommerce is killing traditional retail #1 | WHY IT MATTERS: Digital Transformation | Scoop.it

The most anticipated slide deck of the year is here. Key takeaways:

  • Global smartphone growth is slowing: Smartphone shipments grew 3 percent year over year last year, versus 10 percent the year before. This is in addition to continued slowing internet growth, which Meeker discussed last year.
  • Voice is beginning to replace typing in online queries. Twenty percent of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.
  • In 10 years, Netflix went from 0 to more than 30 percent of home entertainment revenue in the U.S. This is happening while TV viewership continues to decline.
  • Entrepreneurs are often fans of gaming, Meeker said, quoting Elon Musk, Reid Hoffman and Mark Zuckerberg. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be around $100 billion in 2016, and China is now the top market for interactive gaming.
  • China remains a fascinating market, with huge growth in mobile services and payments and services like on-demand bike sharing. (More here: The highlights of Meeker's China slides.)
  • While internet growth is slowing globally, that’s not the case in India, the fastest growing large economy. The number of internet users in India grew more than 28 percent in 2016. That’s only 27 percent online penetration, which means there’s lots of room for internet usership to grow. Mobile internet usage is growing as the cost of bandwidth declines. (More here: The highlights of Meeker's India slides.)
  • In the U.S. in 2016, 60 percent of the most highly valued tech companies were founded by first- or second-generation Americans and are responsible for 1.5 million employees. Those companies include tech titans Apple, Alphabet, Amazon and Facebook.
  • Healthcare: Wearables are gaining adoption with about 25 percent of Americans owning one, up 12 percent from 2016. Leading tech brands are well-positioned in the digital health market, with 60 percent of consumers willing to share their health data with the likes of Google in 2016.
Farid Mheirs insight:

WHY THIS IS IMPORTANT

This is an annual bag of goodies.

Highlight #1: retail stores are closing at record pace while Amazon opens stores. This is such a huge trend because it transforms stores from a mini-warehouse into something else: a destination for experience, service, and training. Think Apple store with the highest sales per square foot, genius bar, classes and a showroom. Amazon has pushed its Amazon GO, no lines, no registers concept and it is rolling it out slowly. This is just the beginning...

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Study: VR twice as effective as morphine at treating pain

Study: VR twice as effective as morphine at treating pain | WHY IT MATTERS: Digital Transformation | Scoop.it

Over 100 million Americans suffer from chronic pain. SnowWorld attempted to divert a patient’s attention from the pain they were experiencing, and into a magical world that saw them flying through a virtual canyon while throwing snowballs at penguins and snowmen. It’s early, but according to Quartz, others have had similar success: the Pain Studies Lab at Simon Fraser University in Canada, Virtual Reality Medical Center in San Diego, and others have all reported significant improvement for patients using VR simulations to treat pain.

Farid Mheirs insight:

WHY THIS IS IMPORTANT

The power of VR is to transport you in another world. VR has been shown to help treat phobias such as vertigo but now it looks like it can also help with pain reduction. Great idea IMHO.

Luigi Cappel's comment, May 19, 2017 4:11 PM
Thanks for this. I used the same concept with chronic fatigue, to stay awake, but I do it by playing Candy Crush. I don't like the game, but it gives me blue light and stimulates my brain when my body wants to go to sleep at 5 or 6PM. It's also less antisocial in that I'm not putting on a headset and leaving my wife for another realm.
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Shazam for Food? Wearable Dietitians? Microsoft Patents AR/VR Glasses That Tell You What to Eat

Shazam for Food? Wearable Dietitians? Microsoft Patents AR/VR Glasses That Tell You What to Eat | WHY IT MATTERS: Digital Transformation | Scoop.it

Microsoft was granted a patent for augmented reality glasses that track when and what you eat.

Farid Mheirs insight:

WHY THIS IS IMPORTANT

Virtual Reality (VR) is a great idea but very difficult to do well because you have to generate a whole new world. Augmented Reality (AR) and Mixed-Reality (MR) offer a greater potential because it superposes useful information onto the real world. That is the promise and we will see with ideas like this, huge promises and a great deal of hype in the coming months and year. Brace yourself for the weirdests ideas and expect most to fail. 

But keep the faith in the basic idea that AR-MR will revolutionize your life and represent a technology/device/solution that will most probably become as pervasive as fast as the smartphone has with the advent of the iPhone. Because it will be useful.

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Grocery Store Of The Future: 65 Startups Reimagining Shelf Stocking, Product Promotion, Shopper Tracking, And More

Grocery Store Of The Future: 65 Startups Reimagining Shelf Stocking, Product Promotion, Shopper Tracking, And More | WHY IT MATTERS: Digital Transformation | Scoop.it
The startups in this infographic have raised nearly $1.5B to optimize grocery store operations with AI, virtual reality and more.
Farid Mheirs insight:

WHY THIS IS IMPORTANT

Grocery is the last frontier for digital disruption, everyone knows (huge market but late adopter of digital, especially eCommerce see http://sco.lt/8ai7W5 http://sco.lt/6q1Ijx http://sco.lt/8Y94vh ).

But no one knows when exactly they'll get disrupted. Many are betting on eCommerce but from the looks of this report, we may see a lot of changes in our weekly trip to the supermarket, from shelf monitoring to augmented reality.

Then again, grocers are pre-historic in their use of technology because of low margins and a very repetitive shopping experience. We mostly always buy the same products and are looking at our store "experience" to be fast with low prices, not so much fun and experiential (see Amazon GO http://sco.lt/8MTY8X where there is no cash register to slow you down still needs to be cheap http://sco.lt/80HuqX).

So my bets are on the startups that enable faster grocery shopping at a low cost- all others I expect will have a hard time (sorry AR and VR startups...)!

StartupVideoStash's curator insight, May 3, 2017 6:50 AM
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The Final Frontier In Virtual Reality? Hacking Your Muscles

The Final Frontier In Virtual Reality? Hacking Your Muscles | WHY IT MATTERS: Digital Transformation | Scoop.it

Tiny bursts of electrical stimulation could help users feel walls and spaces in VR. Lopes and his team found that they could use the wearer’s own muscles against them, artificially creating a counter force, or the feeling of resistance to a physical object, by triggering the opposing muscles. The same setup can also enable the wearer to “hold” a large cube in virtual reality or press a virtual button–while using only a small wearable device hooked up to electrodes that are stuck to the user’s skin.

Farid Mheirs insight:

WHY THIS IS IMPORTANT

There is much work being done on improving sensors to place them on watches and other wearables to measure what humans feel and how they react to real life situations. The next logical step is of course for digital systems to modify human behavior. This is a very young field of research along with exoskeletons and other devices. But it can have a huge impact to make AR, VR, healtcare and fitness applications possible.

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Augmented Reality #AR to be a $50 billion business in 5 years, bigger than #VR via @IDC

Augmented Reality #AR to be a $50 billion business in 5 years, bigger than #VR via @IDC | WHY IT MATTERS: Digital Transformation | Scoop.it
Plenty of tech companies seem convinced that augmented reality is the next big thing.
Farid Mheirs insight:

WHY THIS IS IMPORTANT

Much talk about virtual reality these days but looks like the killer app will be AR. Wrote about this in the past and looks like IDC research agrees with me... ;-)

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