WHY IT MATTERS: Digital Transformation
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Shopify as a Marketplace? or Lightspeed? or WooCommerce?

Shopify as a Marketplace? or Lightspeed? or WooCommerce? | WHY IT MATTERS: Digital Transformation | Scoop.it

One of the questions I see and hear quite often, is, "can Shopify be a marketplace? Like Etsy or Amazon? I want my sellers to have their own controls". So what exactly is the problem here? Shopify is great for eCommerce. Why can't we just hit an Easy button and make it be a marketplace, too, voila??

Farid Mheirs insight:

WHY IT MATTERS: shopify as a marketplace is question I've been asking for months (or any other eCom solution). After all, once you build your own eCommerce website on Shopify, all the components are in place to create a marketplace: products, categories, inventory, etc. After all, a marketplace is nothing more than a superset, a combination of all those individual shops?

Well, not really. A marketplace is more than a collection of products. It is a destination that provides a single user account, consolidated shipping and delivery, a single destination to resolve customer issues. It is a service, not a technology.

Thus, even though Shopify has the *technology* to build a marketplace, it does not (yet?) have the infrastructure to provide the *service* that a marketplace requires.

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3-step #digitalTransformation #maturityModel from @contenly: 1) Exploration 2) Unification 3) Transformation

3-step #digitalTransformation #maturityModel from @contenly: 1) Exploration 2) Unification 3) Transformation | WHY IT MATTERS: Digital Transformation | Scoop.it

A road map towards becoming a digital-first organization.

Farid Mheirs insight:

WHY IT MATTERS: this maturity may be overly simplistic but the plan is sound. Start with exploration, proof-of-concepts, prototypes, etc. Then move on the unification of processes to finalize with transformation!

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Survey finds companies struggle with #omnichannel as content is often siloed in different websites and solutions - What they call the digital innovation gap

Survey finds companies struggle with #omnichannel as content is often siloed in different websites and solutions - What they call the digital innovation gap | WHY IT MATTERS: Digital Transformation | Scoop.it

The industry’s largest-ever survey of CMS users reveals which technology drives greater business results.

Farid Mheirs insight:

WHY IT MATTERS: sharing content across different websites, eCommerce, in-store displays and new devices (ie. Alexa, siri) is difficult. This survey provides insights into the reasons why sharing is difficult. Be aware this is biased towards headless CMS, but the conclusions appear valid IMHO.

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Do We Really Need the Office? THE question on everyone's mind via @HBR

Do We Really Need the Office? THE question on everyone's mind via @HBR | WHY IT MATTERS: Digital Transformation | Scoop.it

I’m typing this in my sweatpants, in my living room, because our offices have been closed since mid-March as a result of the Covid-19 pandemic. My internet goes out approximately twice a day. I exercise in the same space in which I answer emails and Slack messages. I sort of mentally crumple up my day as I move from the living room to the kitchen for dinner. I am just a small part of an accidental grand experiment: Do knowledge workers really need the office?

Farid Mheirs insight:

WHY IT MATTERS: this short article from HBR provides trove of links for further reading on the subject that is on everybody's mind these days...

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The 10 Best Practice for Website #Personalisation via @pure360

The 10 Best Practice for Website #Personalisation via @pure360 | WHY IT MATTERS: Digital Transformation | Scoop.it

In this guide we take you through 10 different types of website personalisation guaranteed to improve conversion rates and increase revenues.

Farid Mheirs insight:

WHY IT MATTERS: a short description of 10 personalization techniques.

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The C4 model for visualising software architecture should be #mandatory in teams of all sizes

The C4 model for visualising software architecture should be #mandatory in teams of all sizes | WHY IT MATTERS: Digital Transformation | Scoop.it

The C4 model was created as a way to help software development teams describe and communicate software architecture, both during up-front design sessions and when retrospectively documenting an existing codebase. It's a way to create maps of your code, at various levels of detail, in the same way you would use something like Google Maps to zoom in and out of an area you are interested in.

Farid Mheirs insight:

WHY IT MATTERS: architecture documentation of digital solutions often fails because it is not there (read the code most developers say) or is incomplete and difficult to read. The C4 model, far from being perfect, at least provides a consistent approach that is actually linked to the software code: everyone should be happy. I recommend for all developers!

There is even simple tools to use: https://structurizr.com/

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This 140 page document is the best reference to understand the anatomy of a #SaaS & subscription pricing strategy

This 140 page document is the best reference to understand the anatomy of a #SaaS & subscription pricing strategy | WHY IT MATTERS: Digital Transformation | Scoop.it

An in-depth guide to understanding and optimizing your recurring revenue pricing strategy.

Farid Mheirs insight:

WHY IT MATTERS: this report is by far the best reference I found to understand the pricing strategy of software as a service and subscription services. Should be mandatory reading to anyone selling online today.

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A 17-year guide to building the world’s best pandemic and protest trackers highlights how easy - and sometimes painful, long, tedious - it is to aggregate data to provide true picture of what's hap...

A 17-year guide to building the world’s best pandemic and protest trackers highlights how easy - and sometimes painful, long, tedious - it is to aggregate data to provide true picture of what's hap... | WHY IT MATTERS: Digital Transformation | Scoop.it

The coronavirus pandemic and the protests sparked by the May 25 murder of George Floyd have been the defining events of 2020 so far, and in both cases one 17-year-old has played a major role online: Avi Schiffmann, the creator of the web’s preeminent covid-19 case tracker and, more recently, a protest tracking site.

Farid Mheirs insight:

WHY IT MATTERS: 17 years old and he manages to build 2 very popular and useful websites. Not rocket science just a lot of elbow grease and time. Little or no money though. Little or no experience though. There is something to learn for all of us "digital transformation experts" out there...

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Digital in 2020: Social Media Marketing & Management Dashboard via @hootsuite @wearesocial

Digital in 2020: Social Media Marketing & Management Dashboard via @hootsuite @wearesocial | WHY IT MATTERS: Digital Transformation | Scoop.it

Comprehensive data and expert insights on the state of the internet, mobile devices, social media, and ecommerce.

Farid Mheirs insight:

WHY IT MATTERS: all the stats you want about the web, split into categories and *regions*. Great reference.

namgano's comment, April 14, 12:37 PM
Đông trùng hạ thảo làm tăng cường công năng của tuyến thượng thận, cải thiện được chức năng thận, nâng cao năng lực miễn dịch, kháng khuẩn, kháng virus, chống ung thư và chất phóng xạ.
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Website design and optimization - The basics in articles and tools via @BDC

Website design and optimization - The basics in articles and tools via @BDC | WHY IT MATTERS: Digital Transformation | Scoop.it

Your website is your online store-front open 24/7. Learn how to come up with a winning website that attracts visitors and turns them into customers.

Farid Mheirs insight:

WHY IT MATTERS: most of this is very basic but for those that need it, this is a good starting point.

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Programmatic & Digital Media Monetization Primer #advertising #eBook provides overview of problems and solutions via @dumas0606 @m32connect

Programmatic & Digital Media Monetization Primer #advertising #eBook provides overview of problems and solutions via @dumas0606 @m32connect | WHY IT MATTERS: Digital Transformation | Scoop.it

This eBook will bring you up to speed on all things “programmatic,” including: the key actors and various ad formats that continue to unfold; different types of technological platforms and associated privacy considerations; and, measurement and pricing strategies that can help you to get ahead of your competition.

Farid Mheirs insight:

WHY IT MATTERS:  programmatic ads on the web is the new trend, accounting for 25% of all ads you see online. This primer provides an amazing overview of the issues, technologies and privacy compliance requirements. Must read.

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If your job is in Marketing, PR, Facilities support, R&D, engineering, Legal or Sales then you are more at risk of cyberattacks - Cybersecurity Threat Report from @Proofpoint

If your job is in Marketing, PR, Facilities support, R&D, engineering, Legal or Sales then you are more at risk of cyberattacks - Cybersecurity Threat Report from @Proofpoint | WHY IT MATTERS: Digital Transformation | Scoop.it

Protecting People cybersecurity threat report explores who’s being targeted, how they’re being attacked, and what you can do about it.

Farid Mheirs insight:

WHY IT MATTERS: this report provides data on cybersecurity attacks and the resources most at risk in organizations.

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Internet Domain fraud report from @Proofpoint provides useful data on the more than 350M top level domain names out there and how they can be used for fraud

Internet Domain fraud report from @Proofpoint provides useful data on the more than 350M top level domain names out there and how they can be used for fraud | WHY IT MATTERS: Digital Transformation | Scoop.it

Every year, millions of fraudulent web domains are registered by threat actors looking to impersonate trusted brands. Using these domains, they launch phishing attacks or other scams.

What are the latest trends around fraudulent domains, and how can you protect your organization?

Download the report now to learn: 

  • How threat actors create fraudulent domains
  • What characterizes fraudulent and legitimate domains
  • Which keywords and top-level domains (TLD) are trending
  • How fraudulent domains use email to launch attacks
Farid Mheirs insight:

WHY IT MATTERS: there are 350 million top level domain names - TLDNs - from google.com to fmcs.digital. This report provides a set of data about TLDNs and how they are used for fraud. A bit geeky but very interesting read.

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The end of 3rd party cookies: what it means, what is the impact and why it may not be such a big thing to improve privacy after all

The end of 3rd party cookies: what it means, what is the impact and why it may not be such a big thing to improve privacy after all | WHY IT MATTERS: Digital Transformation | Scoop.it

Since Google’s announcement last month that starting in early 2022, third-party cookies will no longer be allowed in Chrome, the industry has been up in arms. While third party cookies have been outlawed in Firefox and Safari for some time now, 30% of the market wasn’t enough for us to fret about - it’s only now that Chrome has set a 'Time To Live' that hysteria has set in.

Farid Mheirs insight:

WHY IT MATTERS: 3rd party cookies are used by advertisers to track down users across websites. The end of support will require new solutions for marketers to continue tracking us all...

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Gartner Magic Quadrant for Digital Experience Platforms 2020 #DXP positions Adobe, Sitecore, Acquia as leaders - but you have to question whether you need or are ready for such technologies...

Gartner Magic Quadrant for Digital Experience Platforms 2020 #DXP positions Adobe, Sitecore, Acquia as leaders - but you have to question whether you need or are ready for such technologies... | WHY IT MATTERS: Digital Transformation | Scoop.it
A digital experience platform (DXP) is an integrated and cohesive piece of technology designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multi-experience customer journeys.
A DXP can provide optimal digital experiences to a variety of customers, including consumers, partners, employees, citizens and students.
This technology can thrive in a digital business ecosystem via API-based integrations with adjacent technologies.
DXPs are applicable to business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases.
Farid Mheirs insight:

WHY IT MATTERS: with customer experience journeys and omni-channel integration the primary focus of marketing teams, web content management (WCMS) solutions are growing in scope to become digital experience platforms (DXP). Or so Gartner says. My recommendation is to be very critical as the implementation of those platforms become large-scale projects with impacts across many business units, leading to easier integration but often solutions you may not need or may not implement for years. Sometimes it is better to go with a smaller solution than a full fledged platform to deliver value short term, especially in less mature organizations...

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9 web design trends for 2020 highlights the importance of design to fight #fakeNews via @Webflow

9 web design trends for 2020 highlights the importance of design to fight #fakeNews via @Webflow | WHY IT MATTERS: Digital Transformation | Scoop.it

Design is about how it works. So with this year’s web design trends, we’re looking past the grids and gradients to focus on what really matters.

Farid Mheirs insight:

WHY IT MATTERS: digital transformation often means moving legacy solutions to the web, which makes a good web design crucial. This article highlights some important trends, including some regarding the impact of design to help fight fake news. Worth reading. Not too technical.

Srikanth Kumar's comment, January 13, 2:40 AM
A puzzle with dice of discovery, interpretation, ideation, experimentation and evolution—in real-world scenarios when clubbed to solve it in a structured method is termed as Design Thinking, in other words, “its a problem solving framework”. https://walkingtree.tech/all-about-design-thinking/
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Making the Right Multisite Decision for website remains one of the major hurdles - this report provides some insights into key decisions to make

Making the Right Multisite Decision for website remains one of the major hurdles - this report provides some insights into key decisions to make | WHY IT MATTERS: Digital Transformation | Scoop.it

The availability of omnichannel opportunities, and so much demand has paved the way for companies to build their digital strategy on a multitude of websites.

Farid Mheirs insight:

WHY IT MATTERS: most organizations have multiple websites to manage (for different countries, regions, departments, products, focus areas, etc.) making multi-site WCMS solutions essential. Yet most multi-sites are not architected the right way ending up with different look and feel, technologies, databases, analytics, etc. This report provides some insights into key decisions to make.

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Web security resources from @mozilla are #mustRead #essentials

Web security resources from @mozilla are #mustRead #essentials | WHY IT MATTERS: Digital Transformation | Scoop.it

Ensuring that your website or open web application is secure is critical. Even simple bugs in your code can result in private information being leaked, and bad people are out there trying to find ways to steal data. The web security oriented articles listed here provide information that may help you secure your site and its code from attacks and data theft.

Farid Mheirs insight:

WHY IT MATTERS: every developer - web or not - should apply those principles. Otherwise how else is the web ever going to be safe?

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This "Internet" thing may have a future after all... ;-) Have a look at the data behind the adoption of #Internet tools and technologies in the last 20 years and extrapolate what #AI #IOT #AR #VR w...

This "Internet" thing may have a future after all... ;-) Have a look at the data behind the adoption of #Internet tools and technologies in the last 20 years and extrapolate what #AI #IOT #AR #VR w... | WHY IT MATTERS: Digital Transformation | Scoop.it

The internet has changed the way we work, interact and learn with others across the world. How many people in the world are online, and how has this changed over time? Explore global and country-level data on internet access and technology.

Farid Mheirs insight:

WHY IT MATTERS: we take it for granted because 90% of the population in Canada has access to the Internet. This summary of facts about Internet adoption should make us all realize that: 1) the growth has been very fast 2) not everyone in the world has the same chance 3) newer technologies based on Artificial Intelligence, Internet of Things and soon AR/VR will leverage this infrastructure to deliver even more transformation

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19 Free Tutorials for Google Analytics is a reference worth considering as GA is a treasure trove of data that is often overlooked

19 Free Tutorials for Google Analytics is a reference worth considering as GA is a treasure trove of data that is often overlooked | WHY IT MATTERS: Digital Transformation | Scoop.it

Google Analytics may be the most important application to understand the behavior of your visitors. And whether you’re a beginner or an experienced user, there are many free resources to help. Here is a list of free tutorials for Google Analytics.

Farid Mheirs insight:

WHY IT MATTERS: few organisations maximize their use of the data they have. One source that is often overlooked in Google Analytics, especially in smaller organizations (but ask around in yours) to see who even knows what you can gather from GA - I bet you'll be surprised... 

Mateusz Drygalski's curator insight, December 6, 2019 12:48 PM
Kursy Googlowskie, sam próbowałem 
Theresita Hernandez's curator insight, December 9, 2019 7:55 PM

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Productions to produce a new show about the Beefmaster breed. We continuously receive positive feedback from breeders and commercial cattlemen, so we continue to rely on The American Rancher for advertising opportunities. Great experience!”mineral for our cows this past spring. Now we are using the Vita Charge® Stress Tub and Stress Tub HEAT®. Even with the stress of …Read More

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Curious to find what #Technology powers a website? This list provides 8 tools to help you do just that and includes popular ones like BuiltWith Wappalyzer Netcraft and others

Curious to find what #Technology powers a website? This list provides 8 tools to help you do just that and includes popular ones like BuiltWith Wappalyzer Netcraft and others | WHY IT MATTERS: Digital Transformation | Scoop.it

Curious to know what technologies are used on your competitor’s website?

Farid Mheirs insight:

WHY IT MATTERS: essential tools for any self-respecting geek. Easy to check this out, look in the extension toolbar of their chrome browser and you'll probably see BuiltWith... ;-)

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Google’s new chip design protects the cloud computing servers and infrastructure where it’s most vulnerable: silicon devices via @MIT

Google’s new chip design protects the cloud computing servers and infrastructure where it’s most vulnerable: silicon devices via @MIT | WHY IT MATTERS: Digital Transformation | Scoop.it

As soon as the power turns on, hackers can gain an advantage.

Farid Mheirs insight:

WHY IT MATTERS: we expected cloud computing data centers, like those of Google, protect our data and keep it private. This article dives into the potential issues that can occur when server hardware are compromised at the hardware level - within the silicon that powers the servers and often contains millions lines of code that can be hacked. The post presents a new open-source chip called Titan that should help protect against those threats. Important, essential, should be everywhere.

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The #WCMS platform war is ON with Acquia showcasing CDN, Marketing automation and other solutions to better compete with Adobe and Sitecore as leading web and content all-in-one platforms

The #WCMS platform war is ON with Acquia showcasing CDN, Marketing automation and other solutions to better compete with Adobe and Sitecore as leading web and content all-in-one platforms | WHY IT MATTERS: Digital Transformation | Scoop.it

We launched a new product portfolio as a series of specialized clouds: Acquia Drupal Cloud, Acquia Content Cloud and Acquia Marketing Cloud. Each cloud is composed of a suite of products designed to help customers design, organize and execute solutions tailored to their needs, whether they’re a developer, digital marketer, content creator, IT professional or anyone else involved in shaping the digital ecosystem.

Farid Mheirs insight:

WHY IT MATTERS: Acquia has been playing catchup to Adobe and sitecore in the WCMS platform game and it looks like they have listened to most urgent complaints: CDN, automation, personalization. eCommerce remains weak.

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Monzo built network isolation for 1,500 services to make its app more secure by building a zero-trust platform, truly the future of #microservice-based application design via @monzo @JackKleeman

Monzo built network isolation for 1,500 services to make its app more secure by building a zero-trust platform, truly the future of #microservice-based application design via @monzo @JackKleeman | WHY IT MATTERS: Digital Transformation | Scoop.it

We've been working on isolating the 1,500 services that power Monzo. The sheer size and complexity of our platform made this difficult. But by protecting us against compromised services, it makes Monzo more secure. 

In the Security team at Monzo, one of our goals is to move towards a completely zero trust platform. This means that in theory, we'd be able to run malicious code inside our platform with no risk – the code wouldn't be able to interact with anything dangerous without the security team granting special access.

The idea is that we don't want to trust just anything simply because it's inside our platform. Instead, we want individual services to be trusted based on a short and deliberate list of which other services they're allowed to interact with. This makes an attack substantially more difficult.

Farid Mheirs insight:

WHY IT MATTERS: this short post explains the lengths you have to go through to secure a microservice-based application. Basically there is no trust between services, making hacking attempts difficult because success would require a large number of breaks. Interesting to see the effort required to deploy this for 1500+ services and not impact performance or developer productivity... 

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Global State of #Mobile by @Comscore conclusions: 1) don't build an app for your business as people likely will not find it or download it but 2) your presence on mobile is essential so have respon...

Global State of #Mobile by @Comscore conclusions: 1) don't build an app for your business as people likely will not find it or download it but 2) your presence on mobile is essential so have respon... | WHY IT MATTERS: Digital Transformation | Scoop.it

Audiences around the world are shifting their behaviors to be more mobile-oriented than ever before. But what are the underlying dynamics driving mobile media and app activity amongst consumers?

Farid Mheirs insight:

WHY IT MATTERS: mobile first is a reality, especially if you sell online, so you have to be mobile friendly and present. However, building an app is not a wise investment it seems anymore as people don't know how to find/discover new apps and only 32% download apps to their phone. My conclusion: make sure your technologies and designs are mobile friendly and embed your content in a s many popular mobile apps as possible - Facebook, Amazon of course but also others, see in the report.

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