A digital experience platform (DXP) is an integrated and cohesive piece of technology designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multi-experience customer journeys.
A DXP can provide optimal digital experiences to a variety of customers, including consumers, partners, employees, citizens and students.
This technology can thrive in a digital business ecosystem via API-based integrations with adjacent technologies.
DXPs are applicable to business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases.
WHY IT MATTERS: personalization is like sex for teenagers, everyone's talking about it but few have done it ;-)