WHY IT MATTERS: Digital Transformation
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Ambitions vs Reality in #web #Personalization highlights the fact that many talk about it but few have done it via @realStoryGroup 

Ambitions vs Reality in #web #Personalization highlights the fact that many talk about it but few have done it via @realStoryGroup  | WHY IT MATTERS: Digital Transformation | Scoop.it

A recent meeting of Real Story Group’s MarTech Stack Leadership Council focused on personalization lessons learned. These sessions with large-enterprise stack owners are confidential, so I can’t share specific details and recommendations, but some high-level themes might interest you.

Farid Mheirs insight:

WHY IT MATTERS: personalization is like sex for teenagers, everyone's talking about it but few have done it ;-)

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An Absurdly Basic Bug Let Anyone Grab All of Parler's Data via @WIRED HT @NunoBarbeita @umlaut21

An Absurdly Basic Bug Let Anyone Grab All of Parler's Data via @WIRED HT @NunoBarbeita @umlaut21 | WHY IT MATTERS: Digital Transformation | Scoop.it

Parler lacked the most basic security measures that would have prevented the automated scraping of the site's data. It even ordered its posts by number in the site's URLs, so that anyone could have easily, programmatically downloaded the site's millions of posts. Parler's cardinal security sin is known as an insecure direct object reference,

Farid Mheirs insight:

WHY IT MATTERS: security has become central in our age of digital transformation. Yet, it seems, most people are either unaware of basic security principles, or not willing to invest time or money to do it. And I am not even talking of doing it *well*. Just implementing proper security measure. In this case it affect Parler, which in itself I don't much care about (they deserve it for such a stupid mistake). But their lack of security impacts their users privacy as well. And that includes potentially millions of people (in the photo, 68000 video have been geolocated - too bad for keeping your anonymity ;-)

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Wikipedia’s future lies in poorer countries- what have the last 20 years of wikipedia's life shown

Wikipedia’s future lies in poorer countries- what have the last 20 years of wikipedia's life shown | WHY IT MATTERS: Digital Transformation | Scoop.it

Meanwhile, as more people in poorer countries gain internet access, Wikipedia is becoming a truly global resource. The encyclopedia’s sub-sites are organised by language, not by nationality. Using this method, the richest Wikipedias—as measured by the share of speakers of each language who are active editors—tend to cluster in rich Western countries.

Farid Mheirs insight:

WHY IT MATTERS: after 20 years, wikipedia is proof that "the web" can live up to its potential where the masses can contribute valuable information for the greater good. That being said, wikipedia remains a solution driven by english-speaking white males. The future lies in improving its diversity and maybe transferring some of its learnings to facebook, twitter and other social media. This article summarizes the growth and evolution after 20 years existence.

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Use Lighthouse for performance budgets: a #must for website development

Use Lighthouse for performance budgets: a #must for website development | WHY IT MATTERS: Digital Transformation | Scoop.it

Lighthouse now supports performance budgets. This feature, LightWallet, can be set up in under five minutes and provides feedvack on the size and quantity of page resources.

Farid Mheirs insight:

WHY IT MATTERS: setting performance budget for websites is a great practice to ensure that the final result behaves as expected.

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Server-Side Rendering vs. Static Site Generation #SSR vs #SSG

Server-Side Rendering vs. Static Site Generation #SSR vs #SSG | WHY IT MATTERS: Digital Transformation | Scoop.it

In this article I’m going to try and demystify SSR and SSG and learn where they can actually help us.

Farid Mheirs insight:

WHY IT MATTERS: a good intro article about the differences between SSR and SSG. So you are buzzword compliant in 2021! ;-)

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A #caseStudy on building all-new, fast-loading, easy-to-use, and fancy designed #website built from scratch with Gatsby, Forestry and Vercel #staticSiteGeneration

A #caseStudy on building all-new, fast-loading, easy-to-use, and fancy designed #website built from scratch with Gatsby, Forestry and Vercel #staticSiteGeneration | WHY IT MATTERS: Digital Transformation | Scoop.it

The all-new fast-loading, easy-to-use, and fancy designed website built from scratch with Gatsby, Forestry and Vercel was a tough cookie. 

Farid Mheirs insight:

WHY IT MATTERS: been playing with static site solutions recently as it seems a natural evolution for websites, blog, etc. This article is a good case study of a web design firm that are now on their 2nd version of their static website. Lots of tech references and links for those like me still learning about the stuff.

CorporateClass's comment, January 2, 2:38 PM
excellent
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Stuff that #AI is good for is human augmentation: the case here transforms a web page into a video clip #AI #augmentedHumans

Stuff that #AI is good for is human augmentation: the case here transforms a web page into a video clip #AI #augmentedHumans | WHY IT MATTERS: Digital Transformation | Scoop.it

URL2Video, a research prototype pipeline to automatically convert a web page into a short video, given temporal and visual constraints provided by the content owner. URL2Video extracts assets (text, images, or videos) and their design styles (including fonts, colors, graphical layouts, and hierarchy) from HTML sources and organizes the visual assets into a sequence of shots, while maintaining a look-and-feel similar to the source page. Given a user-specified aspect ratio and duration, it then renders the repurposed materials into a video that is ideal for product and service advertising.

Farid Mheirs insight:

WHY IT MATTERS: creating videos from web page content illustrates the power of AI-augmented human capabilities. Expect this in all fields: humans create content and AI generates alternative options that are convincing enough to fool others into thinking "a human did it". Generative design, text summary, netflix thumbnail creation photoshop image improvements are all examples that can be leveraged today.

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Shopify as a Marketplace? or Lightspeed? or WooCommerce?

Shopify as a Marketplace? or Lightspeed? or WooCommerce? | WHY IT MATTERS: Digital Transformation | Scoop.it

One of the questions I see and hear quite often, is, "can Shopify be a marketplace? Like Etsy or Amazon? I want my sellers to have their own controls". So what exactly is the problem here? Shopify is great for eCommerce. Why can't we just hit an Easy button and make it be a marketplace, too, voila??

Farid Mheirs insight:

WHY IT MATTERS: shopify as a marketplace is question I've been asking for months (or any other eCom solution). After all, once you build your own eCommerce website on Shopify, all the components are in place to create a marketplace: products, categories, inventory, etc. After all, a marketplace is nothing more than a superset, a combination of all those individual shops?

Well, not really. A marketplace is more than a collection of products. It is a destination that provides a single user account, consolidated shipping and delivery, a single destination to resolve customer issues. It is a service, not a technology.

Thus, even though Shopify has the *technology* to build a marketplace, it does not (yet?) have the infrastructure to provide the *service* that a marketplace requires.

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3-step #digitalTransformation #maturityModel from @contenly: 1) Exploration 2) Unification 3) Transformation

3-step #digitalTransformation #maturityModel from @contenly: 1) Exploration 2) Unification 3) Transformation | WHY IT MATTERS: Digital Transformation | Scoop.it

A road map towards becoming a digital-first organization.

Farid Mheirs insight:

WHY IT MATTERS: this maturity may be overly simplistic but the plan is sound. Start with exploration, proof-of-concepts, prototypes, etc. Then move on the unification of processes to finalize with transformation!

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Survey finds companies struggle with #omnichannel as content is often siloed in different websites and solutions - What they call the digital innovation gap

Survey finds companies struggle with #omnichannel as content is often siloed in different websites and solutions - What they call the digital innovation gap | WHY IT MATTERS: Digital Transformation | Scoop.it

The industry’s largest-ever survey of CMS users reveals which technology drives greater business results.

Farid Mheirs insight:

WHY IT MATTERS: sharing content across different websites, eCommerce, in-store displays and new devices (ie. Alexa, siri) is difficult. This survey provides insights into the reasons why sharing is difficult. Be aware this is biased towards headless CMS, but the conclusions appear valid IMHO.

alishbachohan4@gmail.com's comment, October 19, 2020 1:39 AM
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Do We Really Need the Office? THE question on everyone's mind via @HBR

Do We Really Need the Office? THE question on everyone's mind via @HBR | WHY IT MATTERS: Digital Transformation | Scoop.it

I’m typing this in my sweatpants, in my living room, because our offices have been closed since mid-March as a result of the Covid-19 pandemic. My internet goes out approximately twice a day. I exercise in the same space in which I answer emails and Slack messages. I sort of mentally crumple up my day as I move from the living room to the kitchen for dinner. I am just a small part of an accidental grand experiment: Do knowledge workers really need the office?

Farid Mheirs insight:

WHY IT MATTERS: this short article from HBR provides trove of links for further reading on the subject that is on everybody's mind these days...

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The 10 Best Practice for Website #Personalisation via @pure360

The 10 Best Practice for Website #Personalisation via @pure360 | WHY IT MATTERS: Digital Transformation | Scoop.it

In this guide we take you through 10 different types of website personalisation guaranteed to improve conversion rates and increase revenues.

Farid Mheirs insight:

WHY IT MATTERS: a short description of 10 personalization techniques.

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The C4 model for visualising software architecture should be #mandatory in teams of all sizes

The C4 model for visualising software architecture should be #mandatory in teams of all sizes | WHY IT MATTERS: Digital Transformation | Scoop.it

The C4 model was created as a way to help software development teams describe and communicate software architecture, both during up-front design sessions and when retrospectively documenting an existing codebase. It's a way to create maps of your code, at various levels of detail, in the same way you would use something like Google Maps to zoom in and out of an area you are interested in.

Farid Mheirs insight:

WHY IT MATTERS: architecture documentation of digital solutions often fails because it is not there (read the code most developers say) or is incomplete and difficult to read. The C4 model, far from being perfect, at least provides a consistent approach that is actually linked to the software code: everyone should be happy. I recommend for all developers!

There is even simple tools to use: https://structurizr.com/

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This 140 page document is the best reference to understand the anatomy of a #SaaS & subscription pricing strategy

This 140 page document is the best reference to understand the anatomy of a #SaaS & subscription pricing strategy | WHY IT MATTERS: Digital Transformation | Scoop.it

An in-depth guide to understanding and optimizing your recurring revenue pricing strategy.

Farid Mheirs insight:

WHY IT MATTERS: this report is by far the best reference I found to understand the pricing strategy of software as a service and subscription services. Should be mandatory reading to anyone selling online today.

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A 17-year guide to building the world’s best pandemic and protest trackers highlights how easy - and sometimes painful, long, tedious - it is to aggregate data to provide true picture of what's hap...

A 17-year guide to building the world’s best pandemic and protest trackers highlights how easy - and sometimes painful, long, tedious - it is to aggregate data to provide true picture of what's hap... | WHY IT MATTERS: Digital Transformation | Scoop.it

The coronavirus pandemic and the protests sparked by the May 25 murder of George Floyd have been the defining events of 2020 so far, and in both cases one 17-year-old has played a major role online: Avi Schiffmann, the creator of the web’s preeminent covid-19 case tracker and, more recently, a protest tracking site.

Farid Mheirs insight:

WHY IT MATTERS: 17 years old and he manages to build 2 very popular and useful websites. Not rocket science just a lot of elbow grease and time. Little or no money though. Little or no experience though. There is something to learn for all of us "digital transformation experts" out there...

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Digital in 2020: Social Media Marketing & Management Dashboard via @hootsuite @wearesocial

Digital in 2020: Social Media Marketing & Management Dashboard via @hootsuite @wearesocial | WHY IT MATTERS: Digital Transformation | Scoop.it

Comprehensive data and expert insights on the state of the internet, mobile devices, social media, and ecommerce.

Farid Mheirs insight:

WHY IT MATTERS: all the stats you want about the web, split into categories and *regions*. Great reference.

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Website design and optimization - The basics in articles and tools via @BDC

Website design and optimization - The basics in articles and tools via @BDC | WHY IT MATTERS: Digital Transformation | Scoop.it

Your website is your online store-front open 24/7. Learn how to come up with a winning website that attracts visitors and turns them into customers.

Farid Mheirs insight:

WHY IT MATTERS: most of this is very basic but for those that need it, this is a good starting point.

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Programmatic & Digital Media Monetization Primer #advertising #eBook provides overview of problems and solutions via @dumas0606 @m32connect

Programmatic & Digital Media Monetization Primer #advertising #eBook provides overview of problems and solutions via @dumas0606 @m32connect | WHY IT MATTERS: Digital Transformation | Scoop.it

This eBook will bring you up to speed on all things “programmatic,” including: the key actors and various ad formats that continue to unfold; different types of technological platforms and associated privacy considerations; and, measurement and pricing strategies that can help you to get ahead of your competition.

Farid Mheirs insight:

WHY IT MATTERS:  programmatic ads on the web is the new trend, accounting for 25% of all ads you see online. This primer provides an amazing overview of the issues, technologies and privacy compliance requirements. Must read.

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If your job is in Marketing, PR, Facilities support, R&D, engineering, Legal or Sales then you are more at risk of cyberattacks - Cybersecurity Threat Report from @Proofpoint

If your job is in Marketing, PR, Facilities support, R&D, engineering, Legal or Sales then you are more at risk of cyberattacks - Cybersecurity Threat Report from @Proofpoint | WHY IT MATTERS: Digital Transformation | Scoop.it

Protecting People cybersecurity threat report explores who’s being targeted, how they’re being attacked, and what you can do about it.

Farid Mheirs insight:

WHY IT MATTERS: this report provides data on cybersecurity attacks and the resources most at risk in organizations.

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Internet Domain fraud report from @Proofpoint provides useful data on the more than 350M top level domain names out there and how they can be used for fraud

Internet Domain fraud report from @Proofpoint provides useful data on the more than 350M top level domain names out there and how they can be used for fraud | WHY IT MATTERS: Digital Transformation | Scoop.it

Every year, millions of fraudulent web domains are registered by threat actors looking to impersonate trusted brands. Using these domains, they launch phishing attacks or other scams.

What are the latest trends around fraudulent domains, and how can you protect your organization?

Download the report now to learn: 

  • How threat actors create fraudulent domains
  • What characterizes fraudulent and legitimate domains
  • Which keywords and top-level domains (TLD) are trending
  • How fraudulent domains use email to launch attacks
Farid Mheirs insight:

WHY IT MATTERS: there are 350 million top level domain names - TLDNs - from google.com to fmcs.digital. This report provides a set of data about TLDNs and how they are used for fraud. A bit geeky but very interesting read.

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The end of 3rd party cookies: what it means, what is the impact and why it may not be such a big thing to improve privacy after all

The end of 3rd party cookies: what it means, what is the impact and why it may not be such a big thing to improve privacy after all | WHY IT MATTERS: Digital Transformation | Scoop.it

Since Google’s announcement last month that starting in early 2022, third-party cookies will no longer be allowed in Chrome, the industry has been up in arms. While third party cookies have been outlawed in Firefox and Safari for some time now, 30% of the market wasn’t enough for us to fret about - it’s only now that Chrome has set a 'Time To Live' that hysteria has set in.

Farid Mheirs insight:

WHY IT MATTERS: 3rd party cookies are used by advertisers to track down users across websites. The end of support will require new solutions for marketers to continue tracking us all...

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Gartner Magic Quadrant for Digital Experience Platforms 2020 #DXP positions Adobe, Sitecore, Acquia as leaders - but you have to question whether you need or are ready for such technologies...

Gartner Magic Quadrant for Digital Experience Platforms 2020 #DXP positions Adobe, Sitecore, Acquia as leaders - but you have to question whether you need or are ready for such technologies... | WHY IT MATTERS: Digital Transformation | Scoop.it
A digital experience platform (DXP) is an integrated and cohesive piece of technology designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multi-experience customer journeys.
A DXP can provide optimal digital experiences to a variety of customers, including consumers, partners, employees, citizens and students.
This technology can thrive in a digital business ecosystem via API-based integrations with adjacent technologies.
DXPs are applicable to business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases.
Farid Mheirs insight:

WHY IT MATTERS: with customer experience journeys and omni-channel integration the primary focus of marketing teams, web content management (WCMS) solutions are growing in scope to become digital experience platforms (DXP). Or so Gartner says. My recommendation is to be very critical as the implementation of those platforms become large-scale projects with impacts across many business units, leading to easier integration but often solutions you may not need or may not implement for years. Sometimes it is better to go with a smaller solution than a full fledged platform to deliver value short term, especially in less mature organizations...

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9 web design trends for 2020 highlights the importance of design to fight #fakeNews via @Webflow

9 web design trends for 2020 highlights the importance of design to fight #fakeNews via @Webflow | WHY IT MATTERS: Digital Transformation | Scoop.it

Design is about how it works. So with this year’s web design trends, we’re looking past the grids and gradients to focus on what really matters.

Farid Mheirs insight:

WHY IT MATTERS: digital transformation often means moving legacy solutions to the web, which makes a good web design crucial. This article highlights some important trends, including some regarding the impact of design to help fight fake news. Worth reading. Not too technical.

Srikanth Kumar's comment, January 13, 2020 2:40 AM
A puzzle with dice of discovery, interpretation, ideation, experimentation and evolution—in real-world scenarios when clubbed to solve it in a structured method is termed as Design Thinking, in other words, “its a problem solving framework”. https://walkingtree.tech/all-about-design-thinking/
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Making the Right Multisite Decision for website remains one of the major hurdles - this report provides some insights into key decisions to make

Making the Right Multisite Decision for website remains one of the major hurdles - this report provides some insights into key decisions to make | WHY IT MATTERS: Digital Transformation | Scoop.it

The availability of omnichannel opportunities, and so much demand has paved the way for companies to build their digital strategy on a multitude of websites.

Farid Mheirs insight:

WHY IT MATTERS: most organizations have multiple websites to manage (for different countries, regions, departments, products, focus areas, etc.) making multi-site WCMS solutions essential. Yet most multi-sites are not architected the right way ending up with different look and feel, technologies, databases, analytics, etc. This report provides some insights into key decisions to make.

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Web security resources from @mozilla are #mustRead #essentials

Web security resources from @mozilla are #mustRead #essentials | WHY IT MATTERS: Digital Transformation | Scoop.it

Ensuring that your website or open web application is secure is critical. Even simple bugs in your code can result in private information being leaked, and bad people are out there trying to find ways to steal data. The web security oriented articles listed here provide information that may help you secure your site and its code from attacks and data theft.

Farid Mheirs insight:

WHY IT MATTERS: every developer - web or not - should apply those principles. Otherwise how else is the web ever going to be safe?

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