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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Henry Jenkins: "In this three part interview, B.T. [Burghardt Tenderich] reflects about the changing nature of strategic communications, the value of transmedia branding, and the ethics of blurring between fiction and reality while making claims about real world products and services. Enjoy." [DRC: Parts Two and Three can be found here and here respectively.] 
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The Digital Rocking Chair's insight:
Henry Jenkins: "Last time, I shared with you the syllabus for my course on Cultural Studies of Communication. Today, I wanted to share the other class I am teaching this term — a class that explores contemporary forms of branding and PR strategies, for the Masters students in our Strategic Communication Program."
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Henry Jenkins continues his interview with Andrea Phillips ... Henry Jenkins [from Part One]: "Phillips is one of the most thoughtful writers working in this space today: she manages to hit the right balance between pragmatism and vision, between describing the conditions under which transmedia producers work today and spelling out the long term potentials of this still emerging form" ... And, Part Two can be found here.
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Henry Jenkins: "Phillips is one of the most thoughtful writers working in this space today: she manages to hit the right balance between pragmatism and vision, between describing the conditions under which transmedia producers work today and spelling out the long term potentials of this still emerging form" ...
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'Professor Henry Jenkins is well known for setting the topic “Transmedia Storytelling” some years ago. Now he answers our questions about “Why Transmedia?”'
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DRC: Part One of Geoffrey Long's paper can be found over at Henry Jenkins' (pictured) Blog, Confessions of an Aca/Fan. Geoffrey Long: "As we move past the "Transmedia 101" stage of definitions and early experiments, the next stage of development for transmedia experiences may require transmedia criticism." Geoffrey Long is Futures of Entertainment Fellow
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[...] transmedia properties (versus mono-modal products) are uniquely suited for business model mash-ups: like companies, they are actually better defined by the combination of business model solves they use.
This is the final installment in an ongoing series of posts by transmedia designer and entrepreneur Brian Clark on transmedia business models.
[Parts one thru four are @scoopit http://bit.ly/stpVJy http://bit.ly/tovSSJ and http://bit.ly/ucI23n http://bit.ly/sIp0th respectively.
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"In this installment and the next, I want to dive deeper into ten different alternative business models that we know work from other media movements in the hopes that they provide some inspiration to other entrepreneurial storytellers."
[This is the third in a five part series on transmedia business models written by veteran crossplatform and indie media producer Brian Clark. Parts one and two were posted yesterday ... @scoopit http://bit.ly/stpVJy & @scoopit http://bit.ly/tovSSJ respectively.]
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[...] the next wave of innovation in transmedia storytelling is going to be about business models rather than storytelling forms.
Henry Jenkins shares the first of five guest blog posts by Brian Clark which are based on a lecture which Brian gave to the students in the Transmedia Entertainment class at the USC Cinema School.
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The Digital Rocking Chair's insight:
Henry Jenkins: "As my student Geoff Long likes to say, transmedia is an adjective, not a noun, and as such, it needs something to modify. Much of the conversation here has centered around transmedia entertainment, transmedia storytelling, or perhaps transmedia branding and transmedia learning. But, when the word transmedia modifies activism or mobilization, there is no more important voice in the world today than Lina Srivastava. In her hands, transmedia becomes a verb — something we do to make a difference in the world." DRC: Part Two of this interview can be found here.
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The Digital Rocking Chair's insight:
Henry Jenkins: "What began as an interview about her [Marsha Kinder's] new book has turned into an amazing retrospective on her body of work in the digital humanities, which, true to her vision, is presented here in a multimedia fashion." DRC: A must read interview with Marsha Kinder who first coined the term 'transmedia' in her 1991 book, Playing with Power. The interview is in several parts: One, Two, Three, Four
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Henry Jenkins: "I immediately know I wanted to pass this video essay along to my blog readers — for many reasons" ...
The Digital Rocking Chair's insight:
This comes highly recommended by Henry Jenkins. Say no more.
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Henry Jenkins continues his interview with Andrea Phillips ... Henry Jenkins [from Part One]: "Phillips is one of the most thoughtful writers working in this space today: she manages to hit the right balance between pragmatism and vision, between describing the conditions under which transmedia producers work today and spelling out the long term potentials of this still emerging form" ...
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John Kennedy: "American media scholar and pop culture expert Henry Jenkins, currently on a lecture tour of Europe, said that all content is heading in the direction of trans-media, shifting from its original state to new platforms" ...
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DRC: If you've been following this series of articles on Henry Jenkins' blog, then you might also want to read Andrea Phillips' thoughts on the subject over at Deus Ex Machinatio. Andrea Phillips: "I've been mulling over Geoffrey Long's series about transmedia criticism, How to Ride a Lion. I feel like it deserves some thoughtful response, but it's been hard for me to formulate anything that isn't self-aggrandizing (Geoffrey is very flattering toward me indeed) or a sort of nodding-my-head-along that is so empty of content I might as well not say anything at all."
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Geoffrey Long: "As we move past the "Transmedia 101" stage of definitions and early experiments, the next stage of development for transmedia experiences may require transmedia criticism." Geoffrey Long is Futures of Entertainment Fellow DRC Note: The image is of Henry Jenkins. This article is posted on his blog, Confessions of an Aca/Fan.
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In the prior installment, we looked at handful of business models that try to work for even small budget projects. This time, we're going to look at models that rely (almost) intrinsically on raising capital.
[This is the fourth in a five part series on transmedia business models written by veteran crossplatform and indie media producer Brian Clark. Parts one thru three are @scoopit http://bit.ly/stpVJy http://bit.ly/tovSSJ and http://bit.ly/ucI23n respectively.]
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Most of the money fueling innovation in transmedia storytelling falls into one of three major buckets...
This is the second in a five part series on transmedia business models written by veteran crossplatform and indie media producer Brian Clark.
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Henry Jenkins: "What do you see as the biggest challenges confronting transmedia producers today as they seek to adopt these practices towards promoting social justice?"
DRC: Part One of this interview can be found here and Part Two here.