WHY IT MATTERS: Digital Transformation

• Content creation functions, such as templating, workflow and change management
• Repositories that organize and provide metadata about content
• Library services, such as check-in/check-out, version control and security
• Website management features, such as layout, menus and navigation
• Content deployment functions
• Personalization and analytics capabilities
• The ability to integrate well, via APIs, with adjacent technologies such as digital commerce platforms, social media platforms, marketing automation platforms and broader digital experience platforms (DXPs)
• Hybrid (traditional and headless) and pure headless capabilities for API-driven omnichannel content delivery

We applied the editing-publishing separation
pattern in building a two-stack CMS to support a global
readership while supporting complex coordination of legacy
editing tools. 

When content volume is low and only few trained people are responsible for content creation and maintenance, any added complexity of a two stack CMS isn't worthwhile. Such complexity makes it harder for content creators to learn how to use it and adds significant effort in system maintenance. (Although this may be mitigated by tools that are designed to work in this style.)

LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.

Changes in Google mean changes to rankings, right? Not exactly. Here we will cover the biggest SEO trends that don’t affect your rankings.

This chart shows a distribution of worldwide downstream traffic, by web application in 2018.

The vendor's focus on core R&D and channel-based selling proved a winning business strategy, but I think Sitecore has hit a ceiling in recent years.

"When you have rising monetization, rising growth and rising data collection, it drives a lot of regulatory scrutiny whether it’s related to data privacy, competition or safety in content."

How do you know if you need Digital Asset Management technology in your enterprise? Do any of these challenges resonate with you?

A narrative about a recent assessment I did to a peer’s website which ended up in a potentially very impactful situation.

On today’s web it’s hard to set a (digital) foot online without it attracting dozens of trackers and log entries, as companies look to learn everything about you and sell that data on to advertisers. To hide you’ve got a few tools at your disposal, many of which we’ve talked about in the past, and all of which add up to a largely anonymous browsing experience. What we can’t do is promise 100 percent that you won’t be tracked—we’re not privy to the inner workings of the FBI or your employer’s IT system—but this is as much as you can do.

What does 2017 have in store for us? We asked the industry’s experts for their views on the future of web design trends.

1. Conversational interfaces
2. Machine learning
3. Emotionally intelligent design
4. Virtual reality
5. Location and context awareness
6. Micro-interactions
7. Colors
8. Cohesive experiences
9. Even more JavaScript!
10. Designed failure
11. Design sprints
12. Better collaboration across design and development
13. Merging of UX and service design
14. Facebook and Google as destinations for content
15. Credibility becomes king
16. Mass disruption to foundational Internet services
17. The rise of the diversity designer
18. Bonus: 2017 According to Jeffrey Zeldman

Mozilla’s new open source initiative to document and explain what’s happening to the health of the Internet. Combining research from multiple sources, we collect data on five key topics and offer a brief overview of each.

Online tracking is no longer about "cookies." New technology helps trackers link online breadcrumbs — including across devices — through browser settings, battery levels and other details.

Data Privacy Day Reminds Organizations That Protecting Customers’ Privacy is Critical to Their Business

There's a powerful tool hiding in your browser: Inspect Element.
Right-click on any webpage, click Inspect, and you'll see the innards of that site: its source code, the images and CSS that form its design, the fonts and icons it uses, and the Javascript code that power

What does 2017 have in store for us? We asked the industry’s experts for their views on the future of web design trends.

Before it became a ginormous ocean of information carrying over a zettabyte of physical transcontinental connections, the internet used to be a lot simpler. Half a century ago, the entirety of ARPANET, predecessor of the internet, was just 45 computers connected to 40 nodes. The logical map above shows the state of the internet in Sept. 1973. It was charted by Advance

For publishers and advertisers, Internet ad blockers are a scourge. But the blockers also have to pay the bills.

For the past five years, Russia’s been building walls around its web and packing it with tech oligarchs, startup cities, face-finding algorithms, hacker hunters, and, of course, a few bears.

Emoji URLs for websites are the logical endpoint of a global, mobile internet. Emoji have quickly emerged as a language understood by almost anyone with a smartphone, regardless of their native tongue (though sometimes these symbols are up for interpretation). Rather than words and phrases, companies and individuals can promote a universal, memorable string of visual symbols easily entered into smartphones.

At 213 pages, there's a ton of data, but here are our Top 3 takeaways.

1) The internet itself is seeing slowing growth. In the past two decades, the internet economy was affected by macroeconomic trends, but it was external issues like the housing crisis and the financial crisis that were driving the slowdown. Now it is global internet growth itself that is slowing down.

2) Typing text into a search bar is so last year. In five years, at least 50 percent of all searches are going to be either images or speech.

3) The home screen has acted as the de facto portal on mobile devices since the arrival of the iPhone and even before. Messaging apps, with context and time, have a chance to rival the home screen as the go-to place for interaction.