This guide covers how attribution measures true ROI by connecting marketing activities to revenue, how it integrates with your marketing automation and CRM, and much more.
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WHY IT MATTERS: Digital Transformation
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Curated by
Farid Mheir
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SDKs can serve a variety of purposes. There are SDKs for payment processing (such as Cardio, Paypal, Braintree, Stripe, Venmo) and SDKs for user login and authentication (such as Agilebits, Google SignIn, 1Password). Roughly half of the SDKs in apps are marketing and customer experience related, addressing needs such as analytics, attribution, A/B testing and user engagement. Marketing and customer experience services that are the focus of our Periodic Table.
Farid Mheir's insight:
WHY IT MATTERS: there are so many solutions you can leverage out there to build apps and solutions, why would anyone build their own? 
Adrena Aly's comment,
December 20, 2019 4:13 PM
How to build a Highly Targeted Audience on Facebook without wasting your time: http://bit.ly/toolstraffic
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Compare the different marketing automation platforms in order to find out the most appropriate vendor for your business.
Farid Mheir's insight:
WHY IT MATTERS: useful comparison tool of 19 marketing automation solutions. Obviously biased in favor of Vbout but useful if you take it with the appropriate grain of salt.
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When you know how to do a competitive analysis, you can create a more informed and effective marketing plan. Researching competitors in your industry helps you clearly see the competitive landscape, where your brand fits in it, and what you need to do to stand out and succeed.
Farid Mheir's insight:
WHY IT MATTERS: there is so much information that you can capture from free or almost free online tools like Alexa that it is a shame not to use them
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The MarTech marketplaces that RSG covers continue to evolve rapidly and have become more complex (with more overlaps!) this year. The Customer Data Platform (CDP) market is no different - with new vendors, more investment, emerging niches, and evolving use cases.
Farid Mheir's insight:
WHY IT MATTERS: always great insights by RSG, this one is same. The net net: CDP is a great but immature technology with too many use cases and no solution that delivers on all of them. If you have a use case that mandates a CDP, go ahead and pick the best of breed solution that suits your needs. Otherwise, wait. So true. Listening to the webinar I could not help and wonder: who in an organization should be leading a CDP implementation? The use case scream marketing but the technology requires IT skills and expertise. When will the role of marketingTechnologist finally become a reality?...
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An update on HubSpot App partners and integrations in 2019.
Farid Mheir's insight:
WHY IT MATTERS: software as a service or cloud based tools are often easy to connect. This example from Hubspot marketplace, with over 300 connections, is proof.
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Content needs to reach the right people at the right time to be impactful - here we break down every funnel stage and the content that goes with it!
Farid Mheir's insight:
WHY IT MATTERS: content marketing is a very powerful way to make omnichannel a reality. As this article highlights, it requires solid technologies to ensure that a single piece of content can be syndicated across multiple channel easily.
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Companies transforming to become customer-obsessed are using customer journey analytics to help them become customer-led, insights-driven, fast, and connected, and to ultimately be more effective in acquiring, serving and retaining customers. This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including;
Farid Mheir's insight:
WHY IT MATTERS: customer journeys often are nothing more than nice illustrations of customer touchpoints and interactions. While true, this report shows that tools emerge to help understand the journey beyond simple mapping to include elements required to orchestrate and consolidate the data that is generated as part of the journey in different systems.
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If you’re new to this, a “marketing stack” is the collection of software that a marketing team uses to ply their trade. The Stackies is a fun awards program at the MarTech conference where we invite marketers to send in a single slide that illustrates their marketing stack in some conceptual way.
Farid Mheir's insight:
WHY IT MATTERS: learning from what best in class companies do is always good thing. This award from chiefmartech surfaces the best marketing technology "Stacks" - the list of technologies and solutions that marketing team at Cisco, IBM and others use to do their work - provides insights into the tools that companies leverage to do their work. And with over 6500 solutions in the marketing horizon, finding the "right" set of tools is so difficult that mapping yourself to what others are doing may be a good starting point!
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What are the latest trends in digital marketing workplace technology marketplaces? RSG Managing Director & Analyst Jarrod Gingras for a fast-paced tour of key currents affecting your digital investments. Topics include: - significant developments in asset management tools
Farid Mheir's insight:
WHY IT MATTERS: the marketing technology landscape is often confusing and this webinar presents a very good overview of the market and provides key insights to understand the macroscopic trends.
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Top 20 new social media tools to try in 2018, including their prices, a quick walkthrough, and a review.
Farid Mheir's insight:
WHY IT MATTERS: say what you will, technology is often the driver of change. Always good to keep track of what's out there and what's possible because who knows, one of these may be useful... ;-)
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The Top 100 Digital Agencies Report, sponsored by Telerik Sitefinity, is the definitive guide to the UK's biggest digital agencies. Consisting of a 64 page report and an interactive agency navigator tool, this data will provide invaluable for both clients looking to select an agency partner, and to agencies looking to understand the competition and the challenges within the industry.
Farid Mheir's insight:
Ranking of UK top digital agencies by revenue and number of resources. In this case, top does not mean best I must point out... Nevertheless, it is useful information to know what is happening elsewhere in the world and where the digital consultant budget go to.
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Using the Map The Digital Marketing Transit Map is designed to identify the best sources for your needs and acquire systems that work well together. It will help you:
Interpreting the Map Navigate the complexity of a fragmented and confusing digital marketing landscape. Elements of the map include:
Farid Mheir's insight:
Gartner has mapped the different skills, technologies and functional areas that digital marketers should master.
WHY THIS IS IMPORTANT Although I've never been a fan of the transit map analogy, I find this one captures one key message for marketing professionals: digital marketing is different than traditional marketing in the tools, technologies and skills required. As the diagram shows, they are more akin to software programming than they are of the traditional marketing curriculum. For those that do not yet have those skills in-house, get help. For those that have the skills, make sure they are sharp and remain up-to-date because this technology world changes rapidly.
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What marketers need to know about the evolving marketing technology landscape. Review the infographic now to learn more about martech.
Farid Mheir's insight:
Been tracking this technology landscape since its beginning in 2011 when it only referenced 150 companies. This remains one of the best tool to make CMOs and other executives understand that marketing is technology enabled and a leader in digital transformation in the organization.
Da Silva's curator insight,
April 27, 2016 3:39 AM
What about Database Publishing Systems and Catalog automation in the 2016 Marketing Technology Landscape?
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An interactive visualization of the marketing universe. With input from over 100 CMOs Growthverse represents a taxonomy of the marketing technology ecosystem.
Farid Mheir's insight:
Amazing reference of over 800 companies that deliver solutions for marketing automation and other marketing activities.
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![What’s in a Content Marketing Stack? [WCM, DAM, CMP, etc] via @Gartner | WHY IT MATTERS: Digital Transformation | Scoop.it](https://img.scoop.it/sRk6XhjrQoz9Q-fdRNFhRnkes5yE2Br8B0LnubnjJ88=)
Marketers who have started to do content marketing typically find themselves doing topic research via myriad analytics tools, managing editorial calendars in excel, handling workflow with writers and creative via email, publishing content via separate blogs and websites and promoting it with existing, but usually disconnected marketing automation and social media tools (that’s if they aren’t doing any paid promotion). At scale, this breaks down. Via Marteq
Farid Mheir's insight:
A great blog post that sheds light into the murky waters of marketing tools and solutions to manage content. Specifically, it speaks of web content management (WCM), digital asset management (DAM) and contentn marketing point (CMP) tools, amongst others.
Ties in great with the recent posts on marketing tools universe here http://sco.lt/6ir5EH and here http://sco.lt/8dD2WH
Marteq's curator insight,
April 22, 2016 1:37 PM
Which is a subset of the marketing stack.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Check out this definitive guide to the 40 must-read blogs about email marketing, content creation, SEO, social media, marketing automation and a/b testing. Via Marteq
Farid Mheir's insight:
A review of 40 marketing automation guides. Great starting point or reference.
Marteq's curator insight,
March 16, 2016 7:06 PM
CT to review the other curated guides. All the knowledge you need in one place. 
Juan Quiñones's curator insight,
April 3, 2016 9:10 PM
A review of 40 marketing automation guides. Great starting point or reference. |
Curated by Farid Mheir
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WHY IT MATTER: when you spend 10$ on Facebook ads, how much of that spend contributed to the 100$ sale? Simple question, tricky answer in this world of omni-channel customer journeys. This guide provides a very good overview of the problems and solutions as they related to marketing attribution in B2B.