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Your phone is full of apps, and you're done downloading new ones — unless they're Snapchat or Uber. 
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From
mashable
In 5 years, we'll be using a lot more mobile data than we do now.
Farid Mheir's insight:
Just one example of the huge rise in mobile phones. Given recent State of the Internet report that indicates Internet growth is slowing down, and that mobile phone sales have levelled off as well, this chart reminds us all that people are starting to use their phones in many different context. So even if growth stalls, the usage and data consumption will continue to grow for a while.
WHY THIS IS IMPORTANT If you propose interesting uses for mobile phones, your clients and employees will use them. And they expect to use more and more in the future. So waht have you planned in your digital strategy to leverage, extend, grow the usage of mobile phones for clients and employees?
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With users concentrating more of their time in fewer apps, companies are looking for new ways to connect with customers on mobile. Messaging platforms an
Farid Mheir's insight:
Mobile is the future for most interactions with your customers. However it is more and more difficult to get your apps downloaded and used on a daily basis when you have to compete with Facebook, Google, Snapchat and the myriad of other high performance social tools out there.
The solution may lie in the use of "chatbots", automated software that can respond to user inquiries via sms or messaging apps. This means you could have a customer service or ecommerce "bot" that responds automatically to customers inquiries they make using apps they have already on their phones and that they are using on a daily basis.
The video is quite short and provides examples of working products and solutions. I encourage you to listen and take note, then ask yourself how you can put this new technology to use in your digital strategy for the next few years.
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In a booming e-commerce market, you can rise above the pack by providing a mobile site or app with frictionless, simple experiences for omni-channel shoppers. From Google's UX Research Lead Jenny Gove and UX Design Lead Iram Mirza, here are 25 principles for designing a retail mobile site or app.
Farid Mheir's insight:
This guide by Google presents 25 design principles to use when creating a mobile app or website.
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From
a16z
In this update of his past presentations on Mobile Eating the World — delivered most recently at The Guardian’s Changing Media Summit — a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools.
In fact, mobile — which encompasses everything from drones to cars — is everything.
Farid Mheir's insight:
If anyone still doubts mobile is a revolution and is everywhere then this 76 slide presentation should convince you. For others like me, this is chock full of amazing insight and data. Make every manager and executive you know read this.
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In this post, I outline what I think are the 16 topics to think about Via Eric_Determined / Eric Silverstein
Farid Mheir's insight:
No surprise but great list of reference reading for the new year.
Colin Taylor TRG's curator insight,
December 29, 2015 7:31 AM
Great post on future technology. Mobile first has become #mobile only- #custserv #custexp 
Tony Guzman's curator insight,
December 31, 2015 11:08 AM
This is a good article sharing the author's take on where we are today in mobile technology. Agree or disagree?
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Understandably it is the retail sector that has been pressing ahead with the technology, the ability to reach and inform consumers at the most opportune moment clearly a powerful marketing tool. However, to dismiss beacon technology as simply a new way to target customer would be to miss the point.
Farid Mheir's insight:
I would have expected to see more iBeacons deployed in the field by now, given the hype they generated when first appeared in 2013. Is it because they don't work well or because there is not use case for them. This white paper provides answers to the latter part of the equation, as it explores uses of iBeacons in various industries.
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The strap is made of several modules, each with their own function. Choose the modules you want to build a smartwatch unique to you.
Farid Mheir's insight:
A kickstarter campaign for a watch made up of modular components that are interchangeable, promising to let your watch evolve with the times. WHY THIS IS IMPORTANT Apple sold 230M iPhones last year (http://bit.ly/1MDG5vH) each with a planned obsolescence of 5 years. This level of consumerism cannot be sustained and I assume we will see more and of these modular solutions, with parts that can be replaced by more recent ones, or repaired when they break, thus preventing the need to throw out the whole thing when one little thing becomes obsolete...
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Most of the data on the mobile homepages of the top 50 news websites comes from advertising, demonstrating the appeal of ad blockers.
Farid Mheir's insight:
A review of 50 news websites and comparison of the relative and absolute weight of ads versus content on those sites.
Immigration Overseas Reviews with No Complaints,'s comment,
October 21, 2015 6:06 AM
thanks #Farid Mheir for this.
Farid Mheir's comment,
October 21, 2015 9:10 AM
@Immigration Overseas Reviews with No Complaints, happy you find this useful, positive feedback (or any feedback!) is always appreciated!
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Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance. Here's a complete guide with strategies, insights, and customer examples for mastering micro-moments.
Farid Mheir's insight:
A guide from Google that provides insights into how users and retailers are tapping into mobile to increase sales.
Centric Digital's curator insight,
October 14, 2015 5:21 PM
While some users may be tired of smartphone apps, many express interest in micro-moments. Here's a Google guide on how to increase sales with micro-moments.
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The technology industry is a solar system: the smartphone is the Sun and
Farid Mheir's insight:
Every new technology revolves around the mobile phone these days. It becomes even more clear these days: all the stories about refugees seeing their smartphone as essential, at the same level as food and shelter. WHY THIS IS IMPORTANT Mobile phones are everywhere. Think about them first for every new project or solution.
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OpenSignal Insight Report into the State of Android Fragmentation August 2014
Farid Mheir's insight:
Many complain about Android fragmentation however the data here suggests that 80% of the devices in use are on Android 4.0+. Not that bad. The report dates back to Aug 2014 and Google Android developer website has more recent numbers that show even less fragmentation https://developer.android.com/about/dashboards/index.html More interesting are the data about the screen size fragmentation, link between GDP and android version, etc. Android truly is a very democratic OS.
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We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history …
Farid Mheir's insight:
Great data to support the rise of mobile and the need to support mobile devices. WHY THIS IS IMPORTANT Businesses must not only transform to become digital they must also consider mobile devices and services first to match what their customers are doing (and where they are living they digital lives).
Fred Hagerman's curator insight,
June 30, 2015 8:09 AM
Great slides from Andreessen Horowitz on Mobile's impact.
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2015 MObiLe PRediCTiONs: feW fiRMs WiLL eMbRaCe The MObiLe MiNd shifT Mobile reached a tipping point in 2014 as it solidified its position as one of the most disruptive technologies for businesses in decades. Not since the advent of the Internet has a technology forced businesses to completely rethink how they win, serve, and retain customers. Forrester believes that in the future, the new competitive battleground will be the mobile moment. Why? Consumers expect to engage with brands to get any information or service they desire, immediately and in context. Today, 18% of US online consumers have this expectation, while 30% are in the midst of a transition to this mind shift.1 This revolution is taking place quickly around the world: Forrester forecasts that 42% of the total population globally will own a smartphone by the end of 2015.2 Forrester also believes that in 2015, the gap will increase between marketing leaders who re-engineer their businesses to deliver valuable mobile moments and the majority of marketing executives, who will continue to take a myopic approach by considering mobile as just another digital channel. Leaders Will Re-engineer businesses To deliver Mobile Moments Next year, we expect smart marketers to shift their focus away from mobile apps and instead re-focus their sights on first-party data; privacy; analytics; brand experiences; and the broader digital business transformation underway and the role mobile will play in it. Mobile-shifted marketers will strive to build valuable mobile moments that extend beyond mobile phones, apps, and websites and will depend heavily on massively responsive data services and systems of engagement internally.
Farid Mheir's insight:
I don't like predictions but this article is a bit different as it lays down "actions for marketers" - and they also apply to other groups in organizations, especially IT and CIO. WHY THIS IS IMPORTANT Mobile cannot be an afterthought and still requires a lot of care to execute properly. Forrester also raises some very interesting examples such as: "Mobile-enabled business models will disrupt the value chains of entire industries. AliveCor’s $199 heart monitor, plus a mobile phone, offers a $4.99 alternative to the $200 to $300 price tag of a traditional cardiogram, in addition to extending the service to those consumers without access to medical facilities."
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May 13, 2015 | Vidya Subramanian
Farid Mheir's insight:
Health and fitness are top apps growth in Canada. Interesting...
Farid Mheir's comment,
May 25, 2015 3:13 PM
Thank you @John Rumball @Jane Shamcey @Maria Rogstrand. Please recommend my topic if you can!
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AVOIDING A DIGITAL INTERFACE MEANS YOU DON'T WASTE TIME USING A SCREEN YOU DON'T NEED TO BE USING ANYWAY
Farid Mheir's insight:
May help explain (in part) why mobile apps have such low retention rates.
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In our latest analysis, we found that retention rates of messaging apps out-performed the average of all apps. Messaging app retention is 1.9 times better than the average for one-month retention and 5.6 times better than the average for 12-month retention. The chart below shows the average retention of messaging apps compared with the the average retention of all apps over one month, two month, three months, six months and 12 months. Here we define retention as users who launched the app “n” months after install. The below chart considers new user cohorts from from January 2014 - January 2015.
Farid Mheir's insight:
I would argue the real message in these charts is that most mobile apps have failed to deliver a good user experience or are very badly created/updated. With every company going mobile, this chart should speak volume to any executive about to spend 100K$ or more for its next app. Read this post to understand why retention rate is so low Why pixels is not always the answer http://bit.ly/1MvzvNy via @Estelle Metayer
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Farid Mheir's insight:
The article has little to offer in terms of "how" they did it other than state their use of OneCommerce which is a Hybris partner solution for in-store commerce and mobile. Interesting case study nevertheless. Worth mentioning that Canadian Tire also has acquired One Commerce.
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Last week, on a cold dark and cloudy day in Amsterdam I was asked to take a look at a new “create your own mobile app” product called AppMachine. If…
Farid Mheir's insight:
Easier and easier to create simple mobile apps.
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Fiksu for Mobile Apps - The Leading Mobile App Marketing Platform for Acquiring Loyal App Users.
Farid Mheir's insight:
fiksu indexes detail the cost per app across iOS and Android, providing benchmark when budgeting the cost to deploy and promote mobile apps. Gone are the days when just publishing an app meant it was going to get installed. And the costs are significant.
Jeff Anderson | GSN's curator insight,
July 8, 2014 11:08 AM
Key statistics from the Fiksu report:
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Here’s what you’ll find at howtogomo.com:
Farid Mheir's insight:
Useful website to help businesses evaluate how "mobile friendly" their website is and then understand what can be done to improve it. With signs that users are turning to mobile (iPhone, Android, tablets) for browsing and shopping online this appears to be a must have for any business that has a face online. Unfortunately most of the tools have been removed from the site but I find the Get started and the Resources and Articles particularily useful
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With the Google Maps API, you can build powerful applications that track assets, alert based on geofences, and geolocate devices, all delivered through the familiar Google Maps interface. Find out how DHL streamlines their package delivery process using the Google Maps API.
Farid Mheir's insight:
If it is good enough for DHL to track its parcels and deliveries, or for Swiss railways to show the positions of their train in realtime, then why would it not be good enough for
In fact, any business that needs to track, inventory or display assets on a map must absolutely look into the google maps API and other solutions.
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The man behind the popular app discovery service says he'll spend $13 million in recent funding to personalize app recommendations and get to 100 million users. Via Robin Good
Robin Good's curator insight,
February 19, 2013 8:00 AM
Curating and selecting apps, with the goal of helping users find the best solutions for their needs is a business that pays. AppGratis an app focusing on this very need and founded by French entrepreneur Simon Dawlat as he was still a student, has discovered that not only there is a large need for finding the most appropriate app for carrying out specific tasks, but there are also a few ways to make this effort pay back itself nicely. "Apple hails the 775,000 apps on its App Store, but a sea of choice can end up being a glut for end users who struggle to choose the mobile service they really need. In the last few years, AppGratis (pronounced ‘gra-tese’) has stepped in to solve the problem. The free “app discovery” service offers users one free app a day from the App Store, and now has 10 million users, of which 3 million use the app everyday. It also makes more than $1 million a month in sales by taking a cut from in-app purchases after its promotions — something of a testament to the freemium model and AppGratis’ negotiating tactics." How it all started as recounted from the founder: "We are helping developers get distribution in the App Store and helping users discover new apps. We started as a newsletter which had daily deals and daily picks, and from there we became an app in 2010." "We have 30 people in Paris. Half the team is people who will do the dirty job of finding the apps and picking up the gems." How do they make money? "We make money by partnering with a big brand. So if you think about the Nike Plus fitness program, we’re going to help bring this app and offer a two-month free subscription to the service. We will be working with guys like Disney who want to push new games to complement a new movie release. [This is AppGratis' main revenue source, charged on a cost-per-install basis.] Must read for curators and entrpreneurs alike. Lots to be learned from this. 8/10 Full interview with French founder Simon Dawlat: http://www.forbes.com/sites/parmyolson/2013/02/18/5-minutes-with-the-founder-of-global-app-curation-hit-appgratis/
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Motorola engineers working on a handset to be released next year, that parent Google hopes will provide more potent competition for devices like Apple's iPhone and Samsung's Galaxy phones.
Farid Mheir's insight:
what could a new phone bring to businesses?
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Curated by Farid Mheir
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Revealed in the state of internet report recently, http://sco.lt/5rSWR7, mobile apps and global internet growth have slowed down.
WHY THIS IS IMPORTANT
Companies struggle to deliver and maintain mobile apps for their organization. Data shows that getting that app downloaded has become more difficult. Once installed, evidence shows that usage is concentrated in a few well known apps from Facebook, Google and few others. Companies thus must ensure they include download and usage promotion in their mobile app budget. They should also ensure that they explore ways to embed their mobile solution into existing high-usage apps such as whatsapp, in the form of dedicated channels that can be automatically answered by intelligent chatbots.