WHY IT MATTERS: Digital Transformation

The internet has changed the way we work, interact and learn with others across the world. How many people in the world are online, and how has this changed over time? Explore global and country-level data on internet access and technology.

Google Analytics may be the most important application to understand the behavior of your visitors. And whether you’re a beginner or an experienced user, there are many free resources to help. Here is a list of free tutorials for Google Analytics.

Curious to know what technologies are used on your competitor’s website?

Content needs to reach the right people at the right time to be impactful - here we break down every funnel stage and the content that goes with it!

Companies transforming to become customer-obsessed are using customer journey analytics to help them become customer-led, insights-driven, fast, and connected, and to ultimately be more effective in acquiring, serving and retaining customers.  

This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including;

• The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
• The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
• A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
• Key criteria that helps leaders stand out from the pack

Customers expect a personalized shopping experience. All retailers—even leaders—must advance their capabilities to deliver it.

In mature markets like Web Content Management, there is almost always a single proprietary leader and a single Open Source leader. There is Oracle and MongoDB. Splunk and Elastic. VMWare and Docker. Gitlab and Github. That is why I believe that next year it will be Acquia and Adobe at the very top of the WCM Magic Quadrant. Sitecore and Episerver will continue to fight for third place among companies who prefer a Microsoft-centric approach. I was not surprised to see Sitecore move down this year as they work to overcome technical product debt and cloud transition, leading to strange decisions like acquiring a services company.

One of the many challenges with building or refreshing a website is the selection of a Content Management System (CMS). Despite our best efforts the CMS can often be a source of difficulty in a project, but there are alternatives. Read about the approach we took on www.thoughtworks.com to developing functionality to support content management in an incremental fashion.

CONCLUSION

This article has detailed an incremental approach to developing a content managed web application, in contrast to the adoption of a CMS at the outset. While there are the costs associated with developing functionality which you could get “off the shelf,” these are offset by some of the advantage of this approach – flexibility, simplicity, control, obviating the need to learn a bespoke framework and above all being able to move in small steps from a simple static web site to a managed one.

• Content creation functions, such as templating, workflow and change management
• Repositories that organize and provide metadata about content
• Library services, such as check-in/check-out, version control and security
• Website management features, such as layout, menus and navigation
• Content deployment functions
• Personalization and analytics capabilities
• The ability to integrate well, via APIs, with adjacent technologies such as digital commerce platforms, social media platforms, marketing automation platforms and broader digital experience platforms (DXPs)
• Hybrid (traditional and headless) and pure headless capabilities for API-driven omnichannel content delivery

We applied the editing-publishing separation
pattern in building a two-stack CMS to support a global
readership while supporting complex coordination of legacy
editing tools. 

When content volume is low and only few trained people are responsible for content creation and maintenance, any added complexity of a two stack CMS isn't worthwhile. Such complexity makes it harder for content creators to learn how to use it and adds significant effort in system maintenance. (Although this may be mitigated by tools that are designed to work in this style.)

Recipes demonstrating cloud-based image and video manipulation and upload using Cloudinary. Sample image and video manipulation URLs and code snippets from multiple frameworks.

The world"s biggest compilation of resources that can help you learn image and video management for web and mobile apps.

Internet infrastructure giant Akamai last week released a special State of the Internet report. Normally, the quarterly accounting of noteworthy changes in distributed denial-of-service (DDoS) attacks doesn’t delve into attacks on specific customers. But this latest Akamai report makes an exception in describing in great detail the record-sized attack against KrebsOnSecurity.com in September, the largest such assault it has ever mitigated.