At 213 pages, there's a ton of data, but here are our Top 3 takeaways.
1) The internet itself is seeing slowing growth. In the past two decades, the internet economy was affected by macroeconomic trends, but it was external issues like the housing crisis and the financial crisis that were driving the slowdown. Now it is global internet growth itself that is slowing down.
2) Typing text into a search bar is so last year. In five years, at least 50 percent of all searches are going to be either images or speech.
3) The home screen has acted as the de facto portal on mobile devices since the arrival of the iPhone and even before. Messaging apps, with context and time, have a chance to rival the home screen as the go-to place for interaction.
Amazing insights into the mobile industry state and trends.
WHY THIS IS IMPORTANT
Andreessen Horowitz, and Benedict Evans in particular, have been known to spot trends long before everyone else. Here again, it appears they are making predictions about retailing - following in the steps of the print industry when Internet came along. Not certain I agree about the parallel but I agree that mobile and AI and other technologies will impact and transform the retail world in the near future. However, as opposed to the print media, retailers often sell physical goods that cannot, for now, be 3D printed at home. So either you pick them up in the store or get it delivered by FedEx or a drone.
That being said, retail stores are bound to transform in showrooms and service centers as I wrote about in the past. And this is a major shift that many will fail to take.