Key Takeaways: Forrester's research uncovered a market in which Adobe and Salesforce are Leaders; commercetools, Oracle, Intershop Communications, Insite, BigCommerce, SAP, and Sana Commerce are Strong Performers; and Apttus, Elastic Path Software, Unilog Content Solutions, and Episerver are Contenders.
Integration Capability And Business User Experience Are Key Differentiators: As monolithic technology becomes outdated and less effective, the providers that lead the pack demonstrate deep, prebuilt integrations and strong business user tooling. Vendors that deliver this value position themselves to successfully help their clients grow revenue, deepen customer loyalty, and expand into new markets.
WHY IT MATTERS: with ecommerce explosion during covid shutdown the retail revolution has accelerated and this report highlights some of the area of retailTech which have received most interest from venture capitalists.