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Top 20 new social media tools to try in 2018, including their prices, a quick walkthrough, and a review. 
anuj singh's curator insight,
September 28, 2018 7:50 AM
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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
Farid Mheir's insight:
WHY IT MATTERS: this library of papers and technical documents on CDPs will provide a starting point if you want to know more on the matter. Head over to CDP institute for more: www.cdpinstitute.org
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This post explains why traditional marketing analytics tools can't deliver the results CMO’s demand and what you can do to overcome their limitations.
Farid Mheir's insight:
WHY IT MATTERS: it is true that analysis of marketing data is difficult and often requires advanced technical skills to string together the tools required to make sense of data. Interesting diagrams and explanations here.
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How do you know if you need Digital Asset Management technology in your enterprise? Do any of these challenges resonate with you?
Farid Mheir's insight:
WHY IT MATTERS: always a great reference when looking for solutions to web and marketing automation problems, the RSG provides here valuable information regarding Digital Asset Management tools.
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Net Promoter Scores (NPS) are highly correlated to consumer loyalty. See our 5th annual NPS study of 315 companies across 20 industries.
Farid Mheir's insight:
WHY IT MATTERS NPS has been a great tool to evaluate a company's website "quality" as measured by its customer feedback. Moreover it provides global scores per industry so as to let you compare your performance to your peers. Here are the latest scores.
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From
zapier
Building a new website seems like an impossibly hard task, something that'd take a few hours at best and a few weeks or months at worst. You'd never make a new website just to share a couple reports or write about a project you're working on. You could, however. With the newly redesigned Google Sites—one of Google's best yet least known apps—you can build a full website for free in minutes. Here's how.
Farid Mheir's insight:
WHY THIS IS IMPORTANT Good to know that there is less and less friction to be online and in the cloud for teams and businesses. Moreover, I like using zapier to connect my different cloud solutions and performs simple tasks. For example, I use it to archive into a spreadsheet every tweet I post: useful when you want to quickly refer to it!
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Farid Mheir's insight:
Summary post that explains what deep linking is and what it is used for in mobile devices and apps. Links to a full length report (for a fee).
WHY THIS IMPORTANT mobile apps have limitations when you need to link to specific pages or products from digital mobile apps for examples. This technology and solutions such as Branch may provide a solution for digital marketing teams.
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Using the Map The Digital Marketing Transit Map is designed to identify the best sources for your needs and acquire systems that work well together. It will help you:
Interpreting the Map Navigate the complexity of a fragmented and confusing digital marketing landscape. Elements of the map include:
Farid Mheir's insight:
Gartner has mapped the different skills, technologies and functional areas that digital marketers should master.
WHY THIS IS IMPORTANT Although I've never been a fan of the transit map analogy, I find this one captures one key message for marketing professionals: digital marketing is different than traditional marketing in the tools, technologies and skills required. As the diagram shows, they are more akin to software programming than they are of the traditional marketing curriculum. For those that do not yet have those skills in-house, get help. For those that have the skills, make sure they are sharp and remain up-to-date because this technology world changes rapidly.
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![How to use analytics to understand and improve your email marketing [SPEED Email Series, Part 5] | WHY IT MATTERS: Digital Transformation | Scoop.it](https://img.scoop.it/BxRdDOOj7Y8io3p_Woeu2fBmLys6hX2ydzAVDqN3660=)
Tracking the results of your emails is a powerful way to gather valuable insights. Learn how to use analytics to understand and improve your email marketing
Farid Mheir's insight:
A 5 part guide on how to best manage email newsletters and mailing lists.
WHY THIS IS IMPORTANT Email remains the most important communication channel to your clients and potential customers. This guide is very useful because it is simple and focusses on the basics, which unfortunately not every company applies.
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What marketers need to know about the evolving marketing technology landscape. Review the infographic now to learn more about martech.
Farid Mheir's insight:
Been tracking this technology landscape since its beginning in 2011 when it only referenced 150 companies. This remains one of the best tool to make CMOs and other executives understand that marketing is technology enabled and a leader in digital transformation in the organization.
Da Silva's curator insight,
April 27, 2016 3:39 AM
What about Database Publishing Systems and Catalog automation in the 2016 Marketing Technology Landscape?
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An interactive visualization of the marketing universe. With input from over 100 CMOs Growthverse represents a taxonomy of the marketing technology ecosystem.
Farid Mheir's insight:
Amazing reference of over 800 companies that deliver solutions for marketing automation and other marketing activities.
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![What’s in a Content Marketing Stack? [WCM, DAM, CMP, etc] via @Gartner | WHY IT MATTERS: Digital Transformation | Scoop.it](https://img.scoop.it/sRk6XhjrQoz9Q-fdRNFhRnkes5yE2Br8B0LnubnjJ88=)
Marketers who have started to do content marketing typically find themselves doing topic research via myriad analytics tools, managing editorial calendars in excel, handling workflow with writers and creative via email, publishing content via separate blogs and websites and promoting it with existing, but usually disconnected marketing automation and social media tools (that’s if they aren’t doing any paid promotion). At scale, this breaks down. Via Marteq
Farid Mheir's insight:
A great blog post that sheds light into the murky waters of marketing tools and solutions to manage content. Specifically, it speaks of web content management (WCM), digital asset management (DAM) and contentn marketing point (CMP) tools, amongst others.
Ties in great with the recent posts on marketing tools universe here http://sco.lt/6ir5EH and here http://sco.lt/8dD2WH
Marteq's curator insight,
April 22, 2016 1:37 PM
Which is a subset of the marketing stack.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Farid Mheir's insight:
Marketing automation field has been expoding in past few years, testimony to the fact that marketing groups have been pushing the digital transformation the most in organizations. This report provides some useful hints as to the tools that now equip the marketing teams - or should in the near future.
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Farid Mheir's insight:
Crossing the Chasm (Amazon) is a classic book from the 1990s (wikipedia) that introduced the concept of a product lifecycle to the masses. It helped explain to many startups why their products were hits early on but failed miserably as they never gained a large audience. Must read book. Chiefmartec uses the lifecycle to explain the current market of marketing technology products.
Marteq's curator insight,
November 29, 2015 9:32 PM
Far more when you click through. My only complaint is that the X-axis is not proportionally represented.
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Intermediate/ Digest... Tomorrow Adobe is announcing new features that will enable marketers to react immediately to customer or prospect actions, an app store to make integrating with hundreds of new marketing technologies simple and fast, and more, including a new Media Optimizer that, it says, improves search ad effectiveness by 25 percent.
Adobe is also adding an app-store like exchange as a new core service to its marketing cloud, which it just significantly updated in March. The Exchange had been in beta and is now generally available as a core service across all marketing cloud components.
Media Optimizer consists of predictive modeling algorithms that use big data to predict campaign performance, campaign analysis via Adobe Analytics, remarketing capability, the new real-time campaign management features, and a new retail advertising optimization tool.
From ChiefMarTec: They’re launching with more than 150 apps in their exchange, which has apparently already been leveraged by more than 1,200 major brand customers worldwide in an extensive beta program.
This is not a we do everything you would ever want in digital marketing position. This is a position that acknowledges that third-party innovation is a critical part of digital marketing — that a 1,000 innovators of marketing technology can be an incredible source of strength. This is a we can be the foundation of everything you would ever want in digital marketing position.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
May 14, 2014 4:21 PM
Just as it is with Marketo: will the onboard process for ISVs be simplified vs. the AppExchange. 
John H Drew Jr.'s curator insight,
July 4, 2014 8:00 PM
Adobe Marketing Cloud Exchange, a core service in Adobe Marketing Cloud, is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies like Google DDM, Microsoft Dynamics CRM, and Tableau. |
Curated by Farid Mheir
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WHY IT MATTERS: say what you will, technology is often the driver of change. Always good to keep track of what's out there and what's possible because who knows, one of these may be useful... ;-)