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Gestion des stocks, de la caisse ou amélioration des services en magasin : face aux enjeux de digitalisation du point de vente, de quelles solutions technologiques disposent les détaillants ? L'édition 2020 de l'exposition NRF Big Show à New York nous a permis d'en identifier certaines. 
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2019 has been a banner year for beauty tech. See what tech-backed cosmetics brands will continue to transform and disrupt the sector in 2020 and beyond.
Farid Mheir's insight:
WHY IT MATTERS: this report provides insights in the many transformations that the beauty industry is going through, with many being digital technology driven.
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The MarTech marketplaces that RSG covers continue to evolve rapidly and have become more complex (with more overlaps!) this year. The Customer Data Platform (CDP) market is no different - with new vendors, more investment, emerging niches, and evolving use cases.
Farid Mheir's insight:
WHY IT MATTERS: always great insights by RSG, this one is same. The net net: CDP is a great but immature technology with too many use cases and no solution that delivers on all of them. If you have a use case that mandates a CDP, go ahead and pick the best of breed solution that suits your needs. Otherwise, wait. So true. Listening to the webinar I could not help and wonder: who in an organization should be leading a CDP implementation? The use case scream marketing but the technology requires IT skills and expertise. When will the role of marketingTechnologist finally become a reality?...
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Martech: 2020 and Beyond, a new report collaboratively produced by BDO, WARC, and the University of Bristol, estimates that the worldwide spend on marketing technology is $121.5 billion.
Farid Mheir's insight:
WHY IT MATTERS: one third of the marketing budget is spent on technologies, and growing (I assume it was below 5% in 2010). Yet I fear that few IT resources know enough of marketing functions and processes (attribution, campaign management, advertising, etc.) and few marketing professionals know or care about technology requirements (system integration, master data, performance optimization, cloud computing, etc.). The need for marketing technologist is more important than ever.
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Leading CMOs make measurement the centerpiece of their growth strategy.
Farid Mheir's insight:
WHY IT MATTERS: omnichannel has been the buzzword for years and this report shows that organizations that embrace it see positive returns.
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Companies transforming to become customer-obsessed are using customer journey analytics to help them become customer-led, insights-driven, fast, and connected, and to ultimately be more effective in acquiring, serving and retaining customers. This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including;
Farid Mheir's insight:
WHY IT MATTERS: customer journeys often are nothing more than nice illustrations of customer touchpoints and interactions. While true, this report shows that tools emerge to help understand the journey beyond simple mapping to include elements required to orchestrate and consolidate the data that is generated as part of the journey in different systems.
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In the near future, all media buying will be automated. Being good at buying media will no longer be a competitive advantage. Based on my research and work I’m doing with some of the top CMOs in the world, here are my bold predictions for what advertising will look like in Canada by 2025:
Farid Mheir's insight:
WHY IT MATTERS: if you went into marketing because you did not like math or science, well I think the future will be very very painful... ;-)
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For the 5th year, we've run The Stackies Awards, where marketers send in a single slide that illustrates their 'stack' — the collection of marketing technology tools they use and how they conceptualize them together. We received 48 entries this year, and some truly incredible ones. Airstack graciously sponsored the awards this time. And, as promised, we've gladly made a donation of $4,800 to Girls Who Code on behalf of the 48 entrants ABinBev, Airstream, Alliant Credit Union, Artemis Health, BraunAbility, Esri, G Adventures, Juniper Networks, Lola, Nationwide Advisory Solutions, Paychex, Racing Post, Sargento Foods, The Telegraph, Tennant, and the
Farid Mheir's insight:
WHY IT MATTERS: I recommend a good read of this year's awards for marketing technology stack. I must however warn that the illustration - while beautiful - fail to carry as much information as they should to pick best from worst. How are they connected? What is the cost to acquire and maintain? How is security and privacy ensured? etc. etc. I would urge a more in depth review of the winning solutions to help grasp what it really means to be marTech best in class in 2019.
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As Bill Murray would have said in Groundhog Day, 'Well, it's martech landscape day... again.' It has become an annual tradition at our spring MarTech conference to release an updated version of maybe the most infamous slide in marketing: the marketing technology landscape. We're keeping that custom alive this year again. What a crazy graphic! We nicknamed it the 'Martech 5000' a couple of years ago. While I like the ring of that — kinda rhymes with the Fortune 500 and the Inc. 5000 — it's a misnomer. Last year's landscape already exceeded 6,829 solutions. We're now up to 7,040 solutions
Farid Mheir's insight:
WHY IT MATTERS: marketing technology landscape keeps growing with new products and solutions organized in 50 categories. A must read for anyone interested in technology an or marketing. A note of care however: this illustration fails to highlight the major platforms and how, when leveraged, simplifies the technology landscape tremendously. This may require a platform-specific landscape in the future to help those organizations with such platforms as Adobe, salesforce, Dynamics and others to get a clearer picture of their real options...
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LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.
Farid Mheir's insight:
WHY IT MATTERS: a clever overview of the digital media world that highlights the importance of digital technology and in particular of unified customer data to break down silos. Very true indeed!
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Changes in Google mean changes to rankings, right? Not exactly. Here we will cover the biggest SEO trends that don’t affect your rankings.
Farid Mheir's insight:
WHY IT MATTERS: Google remains that lead traffic generator for most companies and websites. So it remains important to stay on top - but that does not only mean being in the #1 organic results position. With ads, products and other information snippets appearing before results, marketing teams need even more skills in their toolbox to remain relevant.
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In this recorded briefing RSG founder Tony Byrne takes you on a tour of a new reference model for the omnichannel era. Tony shows you how to guide your future stack investments towards supporting omnichannel needs, and what this means for content, data, decisions, and operations. If you manage one of these tech stacks, this is a must-see educational session.
Farid Mheir's insight:
WHY IT MATTERS: a great overview of the tech stack in marketing and how to architecture it.
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We expect technology spend by CMOs to increase 10x in 10 Years from $12 billion to $120 billion, unlocking a huge opportunity for marketing technology companies and opening the door to the Decade of the CMO.
Farid Mheir's insight:
WHY IT MATTERS: this is nothing new. Gartner has spotted and reported on the trend since 2013 at least. What is interesting is that this growth is coupled with an inherent incapacity by marketing teams to select and manage this technology because they simply lack the skills. And very often the IT department lacks the marketing and business knowledge to help. So we can expect some major problems as marketing dept and CMOs find their way into this new reality.
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Average open rates are between 15% and 25% range, depending on industry, so for the 75% to 85% of recipients who do not open any given email they receive, the subject line IS the email. The ultimate email marketing guide is free to discover the trends that will impact email marketing in 2019.
Farid Mheir's insight:
WHY IT MATTERS: a recent survey provides numerous insights into email marketing tools and techniques. A great reference with numerous examples, tools and technologies. One highlight of the report are all the tools available that include AI and machine learning technologies to help craft the best content.
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Beyond the world of email marketing in the wider world of business, the impact of Artificial Intelligence (AI) on productivity and employment has risen to prominence in the last two plus years as more affordable systems have become available from vendors. This has naturally prompted marketers to review the potential marketing applications of AI. To answer this question, in our guide to marketing applications of AI , Smart Insights has reviewed the opportunities and tools for AI across the customer lifecycle. This report highlights the critical trends and techniques that will help you transform your brand-customer relationships using the most powerful channel in your marketing mix: email!
Farid Mheir's insight:
WHY IT MATTERS: a recent survey provides numerous insights into email marketing tools and techniques. A great reference with numerous examples, tools and technologies. One highlight of the report is the role that AI plays in the creation and delivery of email campaigns in the coming years.
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In 2019, email marketing remains one the most effective techniques for digital marketers, so keeping up-to-date with the latest trends, best practice techniques, and technologies for email marketing remains extremely important. Our recent Managing Digital Marketing in 2019 report shows that over two-thirds of marketers rated email marketing as providing the highest or medium return-on-investment (ROI) when compared to other channels.
Farid Mheir's insight:
WHY IT MATTERS: a recent survey provides numerous insights into email marketing tools and techniques. A great reference with numerous examples, tools and technologies. One highlight of the report is the importance / ROI of email but also ads, SEO and content marketing: there is no silver bullet but rather a good mix of solutions.
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Altimeter's annual 'State of Digital Transformation' research documents the constantly evolving enterprise. Our research captures the shifts and trends shaping modern digital transformation.
Farid Mheir's insight:
WHY IT MATTERS: this annual survey let's corporation compare their digital transformation efforts to others. Unfortunately it seems that digital still equals technology for many, even though the main recommendations of leaders in the field remain focussed on people and process. Oh well...
"JUAL VIAGRA ASLI DI JAKARTA,VIAGRA ASLI"'s curator insight,
March 9, 2019 7:48 AM
ビアグラJUAL VIAGRA ASLI DI JAKARTA,VIAGRA ASLI,AGEN VIAGRA,PUSAT VIAGRA,JUAL VIAGRA,VIAGRA ECERAN Ini adalah Obat yang berfungsi Untuk membantu mempertahankan ereksi yang cukup keras
"JUAL VIAGRA ASLI DI JAKARTA,VIAGRA ASLI"'s curator insight,
March 9, 2019 7:54 AM
ビアグラJUAL VIAGRA ASLI DI JAKARTA,VIAGRA ASLI,AGEN VIAGRA,PUSAT VIAGRA,JUAL VIAGRA,VIAGRA ECERAN Ini adalah Obat yang berfungsi Untuk membantu mempertahankan ereksi yang cukup keras 
Kevin Armstrong's curator insight,
March 15, 2019 8:49 AM
Digital Transformation insights is obvious in marketing but the strides made are staggeringly underplayed in the construction industry. From planning to site prep to finished integration into a community. Tools are being developed to make these areas manageable in smaller firms, as well as larger.
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Digital transformation is a long game. At the same time, it has to start somewhere. Over the years, the biggest digital transformation priority for companies has continued to be the customer experience. That work is aimed at fixing and modernizing the customer journey. Once this happens, digital transformation tackles more sweeping efforts that involve multiple groups. This is why the organizations who are further along the six stages of digital transformation develop customer-centered roadmaps and then divide and conquer against those initiatives across the enterprise.
Farid Mheir's insight:
WHY IT MATTERS: this annual survey let's corporation compare their digital transformation efforts to others. Unfortunately it seems that digital still equals technology for many, even though the main recommendations of leaders in the field remain focussed on people and process. Oh well...
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Digital transformation was initially intended to modernize technological infrastructure, migrating costly, dated, and complicated hardware and software solutions to more agile and scalable cloud and mobile platforms. But since the early days of digital transformation, the speed of technology innovation has only increased. Now the digital in digital transformation has to keep up with all relevant technology trends as they represent disruptive threats and competitive opportunities. This is likely a key driver of 2018’s dramatic rise of substantial digital transformation budgets.
Farid Mheir's insight:
WHY IT MATTERS: this annual survey let's corporation compare their digital transformation efforts to others. Unfortunately it seems that digital still equals technology for many, even though the main recommendations of leaders in the field remain focussed on people and process. Oh well...
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Mission Capital Clients et Nathalie Innocenti partagen, en partenariat avec Emarketing.fr, les Grandes Tendances Store Tour NEW YORK 30 magasins + NRF 2019: Nouveaux Parcours & Expérience Points de Vente Connectés demain ? Best Practices & innovations les + prometteuses.
Farid Mheir's insight:
WHY IT MATTERS: (in french) a great quick overview of the retail shopping experience and marketing trends as seen in NYC and NRF 2019. If you are in France, attend these events for more : http://www.mcclients.fr/nrf-2019-restitution/
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Benchmark your email open and clickthrough rates with your statistics using our compilaton of the the 5 best email statistics sources
Farid Mheir's insight:
WHY IT MATTERS: we tend to minimize email as a digital transformation tool but we should not. Here are key statistics that you can use to benchmark your email marketing activities.
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This study shares the insights about the world of social media marketing from more than 1,800 marketing professionals.
Farid Mheir's insight:
WHY IT MATTERS: social media remains one of the main components of digital transformation. Facebook remains the dominant player as evidenced by this survey of mostly small and medium businesses. Nevertheless, it shows that companies need to automate and dedicate resources to produce and manage content, which remains a challenge.
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But what is the difference between journey mapping and journey analytics, and how can they be leveraged effectively to drive optimal results? Get all the details in this informative, complimentary eBook. You'll learn:
Farid Mheir's insight:
WHY IT MATTERS: this short book provides information to make sense of a new kind of tool that marketers should add to their arsenal: customer journey analytics platforms.
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To assess the state of the customer journey analytics platform market and see how the vendors stack up against each other, Forrester evaluated the strengths and weaknesses of top customer journey analytics platform vendors, divided into two categories and therefore two Forrester Wave™ evaluations. The criteria for the two evaluations are similar, but: 1) the weightings are different to reflect whether the end user's priority is journey visioning or journey orchestration, and 2) the journey automation and orchestration criteria appear only in the journey orchestration Forrester Wave. This Forrester Wave focuses on visioning. You can find its companion evaluation, focused on orchestration, here: The Forrester Wave™: Journey Orchestration Platforms, Q4 2018.
Farid Mheir's insight:
WHY IT MATTERS : this is a new category of products that I was unaware of before now. With the importance of customer centricity in the digital transformation, I expect these tools to be very useful in large organizations.
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Companies transforming to become customer-obsessed are using journey analytics to help them become customer-led, insights-driven, fast, and connected. Forrester defines journey analytics as: "An analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior." By using data to look at high-level journeys and to zoom in on microjourneys and the defining moments within them, journey analytics helps companies isolate, quantify, model, and track opportunities to improve CX, operational efficiency, and business results. Journey analytics stitches together data horizontally, across silos, to provide an integrated view of the customer and enable companies to test a wide variety of journey hypotheses in near real time to determine which combinations of interactions will yield the desired business results. Journey analytics involves four core capabilities, and we have segmented the space into two categories:
Farid Mheir's insight:
WHY IT MATTERS : this is a new category of products that I was unaware of before now. With the importance of customer centricity in the digital transformation, I expect these tools to be very useful in large organizations.
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Curated by Farid Mheir
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WHY IT MATTERS: quelques-unes des innovations du récent salon NRF à New York.