Beacon marketing has been a major focus for marketers for several years, but they've had surprisingly little traction in the real world. Find out why.
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Abel Linares's curator insight,
July 30, 2016 1:08 PM
Potencial amortización #digital del #trabajo según Mckinsey.
Gráfico interactivo que analizar 800 trabajos diferentes. Concluye que con la tecnología actual el 45% del trabajo se puede automatizar, un 13% adicional cuando las máquinas entiendan el lenguaje humano a un nivel de ciudadano medio. Las previsiones son instalar 1.3 millones de robots entre 2015 y 2018 |
Curated by Farid Mheir
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Beacons promised to revolutionize marketing in stores. They were supposed to be everywhere by 2016 when they launched in 2014. Today they are nowhere to be found. This article identifies reasons for this, which are related to the immaturity of the technology and lack of operational support.
The post contains a number of very useful links.
Interested in a review of the potential for beacons? Then you should also read this post: http://www.huffingtonpost.com/shane-paul-neil/is-ibeacon-marketing-fina_b_10508218.html