WHY IT MATTERS: Digital Transformation

In this report, TDWI uncovers deeper insights that give users new perspectives on business questions. AI will transform BI and the way people make decisions and act. Rather than start with a hypothesis, data analysts will begin with an AI-driven insight. Instead of querying data to prove or disprove their hypothesis, users will query data to expand or validate a machine-generated insight or recommendation—or they might act on the AI-based insight at face value. But to get to that point, AI-infused BI tools will need to gain people's trust by consistently delivering accurate, relevant, and transparent insights within the context of a business user’s existing workflow.
In the future, AI-infused BI tools will go beyond just surfacing insights; they will recommend ways to address or fix issues, run simulations to optimize processes, create new performance targets based on forecasts, and take action automatically. And yes, machines will make some decisions for us—especially operational decisions in real-time environments. We see this today with fraud detection and online trading systems, but it will become more pervasive.

Market Guide for Security Threat Intelligence Products and Services. Key Findings:
- The term “threat intelligence” covers a diverse set of capabilities.
Client interest in industry-led government and commercial TI has increased significantly during the past two years. There are still large numbers of providers in this market, with startups also entering.
- The number and diversity of TI services, as well as expertise, have created an environment in which purchasers often struggle to compare services, and there’s still no single provider to address all of them. Many vendors can provide access to information; fewer provide truly anticipatory content or curation based on customized intelligence.
- The value of these services is sometimes constrained by the customer’s ability to afford, absorb, contextualize and, especially, use the information provided by the services.

We’re rolling out two new features, Password Checkup and Cross Account Protection, to keep your information safe beyond Google’s sites and apps.

Mind mapping is a creative exercise that begins when you write down a central idea or theme, then draw lines that branch out into new "nodes," each with a new word or idea that's related to the first.

Simple enough. And you can certainly mind map on a blank piece of paper, but digitalizing the process lends convenience and flexibility to the process. With a digital mind map, you're not confined to the size of your paper and can easily move ideas around with little effort.

We tested dozens of mind mapping tools, and here we'll present the 11 best to help you decide which is right for mapping that mind of yours.

Artificial intelligence has not only become an international arms race, competition has now heated up as companies look to adopt machine learning/deep learning at an unprecedented pace. But the conversation about AI has largely focused on pitting humanity against AI, instead of what happens when we bring together humans *with* AI. In this talk by a16z operating partner Frank Chen, given at the annual a16z Summit, Chen goes beyond the hype to look forward at how AI and automation will augment, enhance, create, and yes, replace humans…. but also highlighting what it is that makes us human to begin with.

More than 1,300 people mainly working in the tech, finance and healthcare revealed which machine-learning technologies they use at their firms, in a new O'Reilly survey.

Beyond the world of email marketing in the wider world of business, the impact of Artificial Intelligence (AI) on productivity and employment has risen to prominence in the last two plus years as more affordable systems have become available from vendors. This has naturally prompted marketers to review the potential marketing applications of AI. To answer this question, in our guide to marketing applications of AI , Smart Insights has reviewed the opportunities and tools for AI across the customer lifecycle. This report highlights the critical trends and techniques that will help you transform your brand-customer relationships using the most powerful channel in your marketing mix: email!

In 2019, email marketing remains one the most effective techniques for digital marketers, so keeping up-to-date with the latest trends, best practice techniques, and technologies for email marketing remains extremely important. Our recent Managing Digital Marketing in 2019 report shows that over two-thirds of marketers rated email marketing as providing the highest or medium return-on-investment (ROI) when compared to other channels.

AI offers a helping digital hand to overburdened B2B marketing departments.

development or prepackaged integrations. CSPs have web, desktop and mobile app interfaces that let users navigate through and work with the different content services. The platforms may also offer prebuilt solutions for vertical and horizontal content processes such as case management, legal matter management, contract management and many more. CSPs are available on-premises, as hosted services, in the cloud (SaaS and/or PaaS) or in hybrid architectures that combine cloud and on-premises storage and/or services.

Gartner has recognized ThoughtSpot as a Leader in the 2019 Magic Quadrant for Analytics and BI Platforms. ThoughtSpot’s search and AI-driven analytics platform makes it easy for anyone to get insights in seconds.

Text isn't always an efficient way to deliver instructions, describe problems, or share knowledge. Writing out descriptions can take significantly longer than just showing someone your screen. But you're usually not standing next to the person or people who need to see your screen.

Now you can add state of the art machine learning features to your applications. Production ready Docker containers that you can run, deploy, and scale.

When comparing or evaluating Customer Data Platforms, people tend to default to feature comparisons. This seems logical, but can risk missing the business forest for the technical trees.

Continuous Delivery provides great benefits not only for the team developing the software, by increasing their confidence, but also for the product team, since the delivery of new features becomes a pure business decision.

Google owns thousands of websites. We don’t always get search engine optimization (SEO) right, but have discovered 3 things to help with your website SEO.

To really get the most out of SEO, though, it’s important to stay on top of the latest Google Search updates. That’s no different for us internally. We at Google own 7,000 websites that are managed by hundreds of product and marketing teams all over the world. Over 200 changes are made to these websites every single day, all of which could potentially affect a site’s SEO. When it comes to how Google sites appear in Search, they receive the same treatment as any other site on the web, and our teams follow the same external guidelines provided to webmasters.

Automated Insights helps organizations make better business decisions, faster. By empowering data-driven organizations with their proprietary natural language generation (NLG) platform, Wordsmith, businesses are able to deliver the right insight, to the right person, at the right time and in the easiest-to-understand medium—the written word. Wordsmith makes exploring, discovering, and communicating insights easier than ever before.

Phishing attacks are increasingly using impersonation to bypass traditional defense mechanisms. Weak sender identification will continue to present opportunities for creative attacks. Security and risk management leaders should use this research to adjust their strategy and business processes.
Key Challenges
Phishing attacks are still increasing as a targeting method of attackers. Phishing attacks targeting credentials will continue to escalate as applications and data migrate to better-protected cloud providers.
Email is not designed to truly authenticate sender identity. Efforts like DMARC to authenticate domains are not granular enough to authenticate users and do not address all attack types.
Most implemented secure email gateways (SEGs) are not designed with post-delivery detection and remediation techniques, costing incident responder and email admin time and reducing the feedback loop from end users.
User phishing education is a good start toward people-centric security, but current email security does not provide users with any indicators of the trust they can put in emails or the proper workflow for dealing with suspect emails.
Recommendations
Security and risk management leaders responsible for endpoint and mobile security should:
Upgrade secure email gateway solutions to cloud versions that include phishing protection, particularly for impostor or business email compromise (BEC) protection.
Integrate employees into the solution and build capabilities to detect and respond to suspect attacks.
Work with business managers to develop standard operating procedures for handling sensitive data and financial transactions.
Strategic Planning Assumptions
By 2023, sender identity verification will be a common critical component on secure email gateways and other anti-phishing solutions.
By 2023, anti-phishing education will be a critical part of the feedback loop between end users and email security solutions.
Through 2023, business compromise attacks will be persistent and evasive, leading to large financial fraud losses for enterprises and data breaches for healthcare and government organizations.

Passwords are awful. The software security industry expects us to remember 100+ passwords, that are complex (variations of upper & lowercase, numbers and special characters), that are supposed to be changed every 3 months, with each one being unique. Obviously this is impossible for most people, and for those whom it is possible, why would they want to waste all of that brain power on something that is, essentially, meaningless?

*** This article is for beginners in security or other IT folk, not experts.

Businesses are suddenly very interested in Facebook Messenger bots. And for good reason: Facebook's chat platform now supports over 1.2 billion monthly active users—and automated chatbots, like ManyChat and Chatfuel, provide a unique, interactive way of engaging with them. Chatbots let you have a conversation wit

Key Findings:

1. A multimodal experience that incorporates conversational and visual interfaces has a bigger impact on the conversion funnel than any single mode.
2. Unified commerce across channels and throughout the customer purchase journey offers the flexibility and consistency to deliver a superior customer experience.
3. Business models such as subscription, thing commerce and enterprise marketplaces help organizations move toward digital business via new ways of doing business and/or facilitating digital platforms.
4. API-oriented architecture, artificial intelligence (AI), personalization engines and product configurators are key technologies and architecture that enable compelling customer experience and digital business models.

An interactive map proves indeed that All roads lead to Rome.

But what is the difference between journey mapping and journey analytics, and how can they be leveraged effectively to drive optimal results? Get all the details in this informative, complimentary eBook. You'll learn:

1. What customer journey mapping is and its benefits and pitfalls
2. 5 key differences between journey mapping and journey analytics
3. How to use journey mapping and journey analytics together for maximum impact

In our 27-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant ones — Agility Multichannel, Contentserv, EnterWorks, IBM, Informatica, inRiver, Riversand, Salsify, SAP, and Stibo Systems — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals make the right choice.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.