WHY IT MATTERS: Digital Transformation

Design Kit is IDEO.org's platform to learn human-centered design, a creative approach to solving the world's most difficult problems.

From the Data Deniers to the Data Forward, your organization is on this chart. The marketing race will go to the most data-enriched organizations. Time for a look in the mirror. There are some who can read well enough to navigate a cookbook. Some can write a lengthy treatise on a complex subject. Some can... Read More

Frustrations with ESPs run high. Marketers told Litmus that limitations with their ESP was third on their list of biggest challenges for 2018. And 16% of brands said that changing ESPs was on their list of email marketing priorities for 2018.

In our first-ever State of Email Service Providers report, we take a detailed look at the ESP marketplace to better understand:

• The top ESPs by geography, company size, industry, and more
• The pace of consolidation in the industry and its causes
• The trends that will shape the future of the ESP landscape
• The tools and functionality provided by ESPs and how third-party tools can help balance weaknesses

Understand ESP industry consolidation, see the top ESPs by sector, and discover the most common ways to boost the functionality of an ESP.

Social media management tools allow you to manage your entire social media presence from a single interface. These services simplify every aspect of managing social media, from scheduling updates to generating reports and engaging with your audience. You can even isolate the most influential members of your community or industry and keep tabs on competitors. We put 30 of the best social media management software solutions to the test, and here we'll present the nine best.

We expect technology spend by CMOs to increase 10x in 10 Years from $12 billion to $120 billion, unlocking a huge opportunity for marketing technology companies and opening the door to the Decade of the CMO.

According to Marketplace Pulse research, Amazon-owned private label brands are not nearly as successful as many paint them to be. Amazon has been successful in creating generic items at low prices, but only when using the Amazon brand name (i.e., AmazonBasics and Amazon Essentials). Otherwise, the hundreds of brands and tens of thousands of products launched are not resonating with customers.
On the surface, Amazon is utilizing its knowledge of its powerful retail machine to steer shoppers toward its in-house brands and away from its competitors. The goal of this research was to check if this was true. To validate if the success of AmazonBasics batteries could be extrapolated to other brands and different categories.
We analyzed over 23,000 products launched by Amazon under more than 400 different brands. Some of those brands are private label brands built by Amazon, and some are exclusive brands made by a third party. All under the “Our Brands” umbrella, a collection of Amazon private brands and a curated selection of brands sold exclusively on Amazon.
According to our research the Amazon-owned Top 10 most successful private label brands, including the likes of AmazonBasics and Pinzon, contribute estimated 81% of the total sales. Amazon added more than 100 brands in 2018, but none of the recent launches are category leaders. Amazon has attracted much attention with every new brand they launched, however the assumption that every new brand will be as impactful as AmazonBasics is unfounded. It is Quantity vs. Quality - AmazonBasics represents less than 5% of products launched, but more than 57% of sales.

There are a number of approaches to measurement, depending on the important metrics for your business. Google’s Jeremy Freedman walks you through the steps toward better attribution.

Les promotions en ligne sont une excellente façon de mousser vos ventes, mais aussi d’acquérir de nouveaux consommateurs et de fidéliser votre clientèle. C’est pourquoi nous vous partageons notre checklist promotionnelle. Cette liste vous permettra de propulser votre promotion et d’optimiser les retombées de celle-ci.

Average open rates are between 15% and 25% range, depending on industry, so for the 75% to 85% of recipients who do not open any given email they receive, the subject line IS the email. The ultimate email marketing guide is free to discover the trends that will impact email marketing in 2019.

Beyond the world of email marketing in the wider world of business, the impact of Artificial Intelligence (AI) on productivity and employment has risen to prominence in the last two plus years as more affordable systems have become available from vendors. This has naturally prompted marketers to review the potential marketing applications of AI. To answer this question, in our guide to marketing applications of AI , Smart Insights has reviewed the opportunities and tools for AI across the customer lifecycle. This report highlights the critical trends and techniques that will help you transform your brand-customer relationships using the most powerful channel in your marketing mix: email!

In 2019, email marketing remains one the most effective techniques for digital marketers, so keeping up-to-date with the latest trends, best practice techniques, and technologies for email marketing remains extremely important. Our recent Managing Digital Marketing in 2019 report shows that over two-thirds of marketers rated email marketing as providing the highest or medium return-on-investment (ROI) when compared to other channels.

The golden era of AI is here. But how can organizations best harness the technology and integrate it seamlessly into their CRM? This MIT report explores the next-gen powers of AI for CRM. Download the whitepaper for a deep dive on how Salesforce Platform, embedded with Einstein, turns customer data into predictive insights to deliver the most personalized, intelligent experiences for both customers and employees.

AI offers a helping digital hand to overburdened B2B marketing departments.

Digital transformation is a long game. At the same time, it has to start somewhere. Over the years, the biggest digital transformation priority for companies has continued to be the customer experience. That work is aimed at fixing and modernizing the customer journey. Once this happens, digital transformation tackles more sweeping efforts that involve multiple groups. This is why the organizations who are further along the six stages of digital transformation develop customer-centered roadmaps and then divide and conquer against those initiatives across the enterprise.

Digital transformation was initially intended to modernize technological infrastructure, migrating costly, dated, and complicated hardware and software solutions to more agile and scalable cloud and mobile platforms. But since the early days of digital transformation, the speed of technology innovation has only increased. Now the digital in digital transformation has to keep up with all relevant technology trends as they represent disruptive threats and competitive opportunities. This is likely a key driver of 2018’s dramatic rise of substantial digital transformation budgets.

Google owns thousands of websites. We don’t always get search engine optimization (SEO) right, but have discovered 3 things to help with your website SEO.

To really get the most out of SEO, though, it’s important to stay on top of the latest Google Search updates. That’s no different for us internally. We at Google own 7,000 websites that are managed by hundreds of product and marketing teams all over the world. Over 200 changes are made to these websites every single day, all of which could potentially affect a site’s SEO. When it comes to how Google sites appear in Search, they receive the same treatment as any other site on the web, and our teams follow the same external guidelines provided to webmasters.

Mission Capital Clients et Nathalie Innocenti partagen, en partenariat avec Emarketing.fr, les Grandes Tendances Store Tour NEW YORK 30 magasins + NRF 2019: Nouveaux Parcours & Expérience Points de Vente Connectés demain ? Best Practices & innovations les + prometteuses.
Le tout en de 2 minutes. Enjoy !

Benchmark your email open and clickthrough rates with your statistics using our compilaton of the the 5 best email statistics sources

This study shares the insights about the world of social media marketing from more than 1,800 marketing professionals.

But what is the difference between journey mapping and journey analytics, and how can they be leveraged effectively to drive optimal results? Get all the details in this informative, complimentary eBook. You'll learn:

1. What customer journey mapping is and its benefits and pitfalls
2. 5 key differences between journey mapping and journey analytics
3. How to use journey mapping and journey analytics together for maximum impact

To assess the state of the customer journey analytics platform market and see how the vendors stack up against each other, Forrester evaluated the strengths and weaknesses of top customer journey analytics platform vendors, divided into two categories and therefore two Forrester Wave™ evaluations. The criteria for the two evaluations are similar, but: 1) the weightings are different to reflect whether the end user's priority is journey visioning or journey orchestration, and 2) the journey automation and orchestration criteria appear only in the journey orchestration Forrester Wave. This Forrester Wave focuses on visioning. You can find its companion evaluation, focused on orchestration, here: The Forrester Wave™: Journey Orchestration Platforms, Q4 2018.

This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including:

• The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
• The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
• A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
• Key criteria that helps leaders stand out from the pack