WHY IT MATTERS: Digital Transformation

To assess the state of the customer journey analytics platform market and see how the vendors stack up against each other, Forrester evaluated the strengths and weaknesses of top customer journey analytics platform vendors, divided into two categories and therefore two Forrester Wave™ evaluations. The criteria for the two evaluations are similar, but: 1) the weightings are different to reflect whether the end user's priority is journey visioning or journey orchestration, and 2) the journey automation and orchestration criteria appear only in the journey orchestration Forrester Wave. This Forrester Wave focuses on visioning. You can find its companion evaluation, focused on orchestration, here: The Forrester Wave™: Journey Orchestration Platforms, Q4 2018.

Light Guide Systems, an augmented reality tool that is transforming manual assembly and manufacturing processes for companies worldwide, is working with HP Inc., to launch a new technology tool—Light Guide Systems PRO. Utilizing the immersive computing platform Sprout PRO by HP, Light Guide Systems PRO modernizes manual assembly processes in commercial and education applications.

Introducing the Light Guide PRO™

Light Guide Systems helps reduce errors and radically improves manufacturing assembly processes by projecting directly onto a predefined and established operating “canvas” designed for small parts while providing audio and visual prompts, guidance, pacing and direction. Light Guide Systems PRO™ takes the tool to the next level by incorporating its proprietary software into the powerful yet compact Sprout PRO PC platform to deliver a clean and compact package that is portable, flexible and affordable.

This report from leading global research and advisory firm, Forrester, identifies the 12 most significant customer journey analytics platform providers today, and reveals how each measures up based on 26 different evaluation criteria, to help you make the right choice for your organization. You'll get a complete overview of the current customer journey analytics market, including:

• The two primary journey analytics provider categories, visioning and orchestration, and four core capabilities: (1) data fusion, (2) journey design & planning, (3) journey testing & optimization, and (4) journey automation & orchestration
• The 2018 Forrester Wave Journey Visioning Platform rankings and scorecard
• A breakdown of each journey analytics provider’s offering, strengths, specialties, and customer base
• Key criteria that helps leaders stand out from the pack

The Marketing technology category is growing in leaps and bounds. Unfortunately, our most concise view into the category was built in 2011. While companies have been added highlighting new entrants, the Lumascape inspired view has been used primarily to emphasize how complicated and fast growing the space is.

What are the latest trends in digital marketing workplace technology marketplaces? RSG Managing Director & Analyst Jarrod Gingras for a fast-paced tour of key currents affecting your digital investments. Topics include:

- significant developments in asset management tools
- the rise of customer data platforms
- changing scope for web content management services
- shifting social-collaboration marketplace.

Enterprises use many collaboration tools, from intranets to project management platforms. We surveyed 2000 employees to understand how they use these tools.

Have your accounts been leaked or stolen in a data breach? Find out at Firefox Monitor. Search our database and sign up for alerts.

Top 20 new social media tools to try in 2018, including their prices, a quick walkthrough, and a review.

Business process automation for human resources using maestro. Maestro is a workflow automation solution for Drupal - automated business processes.

Lors de la soirée du Débat des chefs, bien des choses ont été dites sur Internet, par les électeurs qui suivaient le débat, par les analystes, les sympathisants et même, les partis eux-mêmes. Voici une analyse de ces propos produites par les gens de Semeon Analytics pour chacun des chefs présent lors du débat de jeudi…

Teaching page of Shervine Amidi, Graduate Student at Stanford University.

The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.

This post explains why traditional marketing analytics tools can't deliver the results CMO’s demand and what you can do to overcome their limitations.

Ever wish there was a tool that would remove extra spaces and line breaks in Excel with a click? How about an app that translates Outlook emails into another language? Microsoft Office add-ins let you do this—and much more—without switching programs.

Deep Learning is at the cutting edge of what machines can do, and developers and business leaders absolutely need to understand what it is and how it works. This unique type of algorithm has far surpassed any previous benchmarks for classification of images, text, and voice.

How do you know if you need Digital Asset Management technology in your enterprise? Do any of these challenges resonate with you?

As the Buffer team grows, we've added more new tools to help us keep connected. Here are 7 new tools that power Buffer's remote work.

It’s pretty wild – it appears that using Artificial Intelligence to help people create their presentations could a next Big Thing.

Organizations are looking to use DXPs as they move from web-centric to more pervasive, multichannel digital experiences. This Magic Quadrant will help those responsible for a range of customer-, employee- and partner-facing initiatives find the most suitable vendor for their needs.
Gartner defines a digital experience platform (DXP) as an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, mobile and other digital experiences.

You don’t have a million customers. You’ve got a thousand true fans instead, fans that need the personal attention only a small team can offer. That makes CRM—customer relationship management—even more important for small businesses. With a small team and a limited budget, you need a tool that can efficiently help you keep track of all your customer details and personalize your interactions with your customers. Here are the ten best CRMs for small businesses that we found after researching dozens in the category.

Edward Snowden, the former National Security Agency contractor and notorious whistleblower, just launched a new app, Haven.

Speaking the language of deep learning will allow you to have a conversation with the future. And learning to speak it is not as hard as you might think. I’m a prime example: You don’t have to be a programming guru or math wiz to learn to code. You just need to be willing to learn—and to play nice with Python and Numpy.