Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Scoop.it!
Nearly four of every 10 websites have seen a decrease in traffic over the past three years, according to a new Adobe Digital Insights report. 
No comment yet.
Sign up to comment
Scoop.it!
We've seen the media hype about beacons. We've read about proof of concepts and how they are the latest and sexiest devices to hit the Internet of Things. Beacons are here to stay. Now's the time to get serious in your business about the impact of these devices. This year alone beacons are set to influence over 4 billion US dollars of retail sales, and that number is set to grow tenfold by next year.
Farid Mheir's insight:
Outstanding 20 minutes video that explains what beacons are and how to use them, in layman's terms.
WHY THIS IS IMPORTANT We all carry mobile devices in our pockets so we are all targets for beacons and geofencing by retailers and brands. We were just getting used to being tracked everywhere we go online, and now we have become targets in the physical world as well. It is essential that we all know what level of tracking we are subjected to. On the other hand if you are a brand or a retailer, you must know about beacons and geofencing and ensure your marketing team includes it in their digital strategy otherwise you may be missing out over your competitors.
Scoop.it!
Farid Mheir's insight:
Summary post that explains what deep linking is and what it is used for in mobile devices and apps. Links to a full length report (for a fee).
WHY THIS IMPORTANT mobile apps have limitations when you need to link to specific pages or products from digital mobile apps for examples. This technology and solutions such as Branch may provide a solution for digital marketing teams.
Scoop.it!
The Top 100 Digital Agencies Report, sponsored by Telerik Sitefinity, is the definitive guide to the UK's biggest digital agencies. Consisting of a 64 page report and an interactive agency navigator tool, this data will provide invaluable for both clients looking to select an agency partner, and to agencies looking to understand the competition and the challenges within the industry.
Farid Mheir's insight:
Ranking of UK top digital agencies by revenue and number of resources. In this case, top does not mean best I must point out... Nevertheless, it is useful information to know what is happening elsewhere in the world and where the digital consultant budget go to.
Scoop.it!
Using the Map The Digital Marketing Transit Map is designed to identify the best sources for your needs and acquire systems that work well together. It will help you:
Interpreting the Map Navigate the complexity of a fragmented and confusing digital marketing landscape. Elements of the map include:
Farid Mheir's insight:
Gartner has mapped the different skills, technologies and functional areas that digital marketers should master.
WHY THIS IS IMPORTANT Although I've never been a fan of the transit map analogy, I find this one captures one key message for marketing professionals: digital marketing is different than traditional marketing in the tools, technologies and skills required. As the diagram shows, they are more akin to software programming than they are of the traditional marketing curriculum. For those that do not yet have those skills in-house, get help. For those that have the skills, make sure they are sharp and remain up-to-date because this technology world changes rapidly.
Scoop.it!
Summary
Gartner's 2015-2016 CMO Spend Survey shows that marketers are spending more on digital commerce. The survey also reveals marketing is expected to take more digital commerce responsibility. Marketing leaders connect programs and processes to the buying journey for digital commerce results. OverviewImpacts
Recommendations
Farid Mheir's insight:
Gartner survey of marketing leaders provides insight into where marketing organizations spend their budget. Their analysis shows that having an impact on sales has become more and more important for marketing departments to demonstrate the value of their spending.
WHY IS THIS IMPORTANT No longer can marketing be just about drawing customers to the store doors. This survey shows that data and analytics now provides the means to measure the impact on sales that marketing activities provide and that leaders are asking their marketing department to demonstrate the return that their activities have on sales.
Scoop.it!
![How to use analytics to understand and improve your email marketing [SPEED Email Series, Part 5] | WHY IT MATTERS: Digital Transformation | Scoop.it](https://img.scoop.it/BxRdDOOj7Y8io3p_Woeu2fBmLys6hX2ydzAVDqN3660=)
Tracking the results of your emails is a powerful way to gather valuable insights. Learn how to use analytics to understand and improve your email marketing
Farid Mheir's insight:
A 5 part guide on how to best manage email newsletters and mailing lists.
WHY THIS IS IMPORTANT Email remains the most important communication channel to your clients and potential customers. This guide is very useful because it is simple and focusses on the basics, which unfortunately not every company applies.
Scoop.it!
Many marketers persist in subtracting acquisition costs before reporting CLV, which results in several ongoing problems. The majority of marketers we surveyed thought that customers with the same value going forward had the same CLV. However, this is not true when acquisition costs are subtracted from CLV before CLV is reported. A highly profitable customer can appear to have the same value as a less profitable customer if the highly profitable customer cost more to acquire. Via Marteq
Farid Mheir's insight:
Very good explanation of the CLV and its calculation.
Marteq's curator insight,
May 13, 2016 11:51 AM
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Scoop.it!
What marketers need to know about the evolving marketing technology landscape. Review the infographic now to learn more about martech.
Farid Mheir's insight:
Been tracking this technology landscape since its beginning in 2011 when it only referenced 150 companies. This remains one of the best tool to make CMOs and other executives understand that marketing is technology enabled and a leader in digital transformation in the organization.
Da Silva's curator insight,
April 27, 2016 3:39 AM
What about Database Publishing Systems and Catalog automation in the 2016 Marketing Technology Landscape?
Scoop.it!
An interactive visualization of the marketing universe. With input from over 100 CMOs Growthverse represents a taxonomy of the marketing technology ecosystem.
Farid Mheir's insight:
Amazing reference of over 800 companies that deliver solutions for marketing automation and other marketing activities.
Scoop.it!
![What’s in a Content Marketing Stack? [WCM, DAM, CMP, etc] via @Gartner | WHY IT MATTERS: Digital Transformation | Scoop.it](https://img.scoop.it/sRk6XhjrQoz9Q-fdRNFhRnkes5yE2Br8B0LnubnjJ88=)
Marketers who have started to do content marketing typically find themselves doing topic research via myriad analytics tools, managing editorial calendars in excel, handling workflow with writers and creative via email, publishing content via separate blogs and websites and promoting it with existing, but usually disconnected marketing automation and social media tools (that’s if they aren’t doing any paid promotion). At scale, this breaks down. Via Marteq
Farid Mheir's insight:
A great blog post that sheds light into the murky waters of marketing tools and solutions to manage content. Specifically, it speaks of web content management (WCM), digital asset management (DAM) and contentn marketing point (CMP) tools, amongst others.
Ties in great with the recent posts on marketing tools universe here http://sco.lt/6ir5EH and here http://sco.lt/8dD2WH
Marteq's curator insight,
April 22, 2016 1:37 PM
Which is a subset of the marketing stack.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Scoop.it!
From
fusion
On the night of the Iowa caucus, Dstillery flagged all the [ad network-mediated ad] auctions that took place on phones in latitudes and longitudes near caucus locations. It wound up spotting 16,000 devices on caucus night, as those people had granted location privileges to the apps or devices that served them ads. It captured those mobile ID’s and then looked up the characteristics associated with those IDs in order to make observations about the kind of people that went to Republican caucus locations (young parents) versus Democrat caucus locations. It drilled down further (e.g., ‘people who like NASCAR voted for Trump and Clinton’) by looking at which candidate won at a particular caucus location.
Farid Mheir's insight:
As they say, this solution is both brilliant and scary. It speaks to the power of using mobile phones, geolocation and big data.
Scoop.it!
Check out this definitive guide to the 40 must-read blogs about email marketing, content creation, SEO, social media, marketing automation and a/b testing. Via Marteq
Farid Mheir's insight:
A review of 40 marketing automation guides. Great starting point or reference.
Marteq's curator insight,
March 16, 2016 7:06 PM
CT to review the other curated guides. All the knowledge you need in one place. 
Juan Quiñones's curator insight,
April 3, 2016 9:10 PM
A review of 40 marketing automation guides. Great starting point or reference.
Scoop.it!
Farid Mheir's insight:
Marketing automation field has been expoding in past few years, testimony to the fact that marketing groups have been pushing the digital transformation the most in organizations. This report provides some useful hints as to the tools that now equip the marketing teams - or should in the near future.
Scoop.it!
From
hbr
Yet in most companies the organizational structure of the marketing function hasn’t changed since the practice of brand management emerged, more than 40 years ago. Hidebound hierarchies from another era are still commonplace. Marketers understand that their organizations need an overhaul, and many chief marketing officers are tearing up their org charts. But in our research and our work with hundreds of global marketing organizations, we’ve found that those CMOs are struggling with how to draw the new chart. What does the ideal structure look like? Our answer is that this is the wrong question. A simple blueprint does not exist. Via Marteq
Farid Mheir's insight:
I revisited this article from mid-2014, and it absolutely still applies! It's worthwhile to click through if only to interact with this gif.
Marteq's curator insight,
March 2, 2016 8:43 PM
I revisited this article from mid-2014, and it absolutely still applies! It's worthwhile to click through if only to interact with this gif. 
Edgar Cortes's curator insight,
March 3, 2016 5:51 PM
I revisited this article from mid-2014, and it absolutely still applies! It's worthwhile to click through if only to interact with this gif. 
Philippe Koskas's curator insight,
March 15, 2016 8:10 AM
I revisited this article from mid-2014, and it absolutely still applies! It's worthwhile to click through if only to interact with this gif.
Scoop.it!
Farid Mheir's insight:
Another twist in the customer journey and its impact on marketing. The article also highlights the need for omni-channel approach and proper technology foundation for emails in particular.
Marteq's curator insight,
February 23, 2016 7:28 PM
Bear in mind that marketing automation is considered a subset of Lifecycle Marketing. Perhaps it should be the other way around, where LCM is a differentiator for a MAP. 
Timothy Broderick's curator insight,
March 1, 2016 5:37 PM
Bear in mind that marketing automation is considered a subset of Lifecycle Marketing. Perhaps it should be the other way around, where LCM is a differentiator for a MAP. 
Bougrier Benjamin's curator insight,
March 3, 2016 3:17 PM
Bear in mind that marketing automation is considered a subset of Lifecycle Marketing. Perhaps it should be the other way around, where LCM is a differentiator for a MAP.
Scoop.it!
Even as organizations assemble digital building blocks for the long term, they also need short-term, pragmatic moves that meet customer expectations and protect core businesses today. A McKinsey & Company article.
Farid Mheir's insight:
McKinsey led the way by introducing us all to customer journey in 2009. Here they highlight how the use of this very simple mapping tool provides instant returns to those organizations that listen. - McKinsey describes the Customer Decision Journey very eloquently in this 2009 article. http://bit.ly/Z1Ck1r and other must reads on the same topic http://sco.lt/7Yte2j
Scoop.it!
Farid Mheir's insight:
A very simple template to help you create mission, vision, strategy, objectives and tactics - and stay away from most common mistakes
Scoop.it!
Farid Mheir's insight:
Crossing the Chasm (Amazon) is a classic book from the 1990s (wikipedia) that introduced the concept of a product lifecycle to the masses. It helped explain to many startups why their products were hits early on but failed miserably as they never gained a large audience. Must read book. Chiefmartec uses the lifecycle to explain the current market of marketing technology products.
Marteq's curator insight,
November 29, 2015 9:32 PM
Far more when you click through. My only complaint is that the X-axis is not proportionally represented.
Scoop.it!
Farid Mheir's insight:
I can't say I agree with the message but the idea sounds like great communication and marketing. Democrats should replicate with "VoteHilary". They could even use it as their SSID as I believe SSID is way more powerful because it is streamed to everyone and so you get "VoteHilary" display when you list the wifi in the area. In fact, why would companies not use this marketing trick in their public wifi setup? After all SSIDs are broadcast to everyone, which is the equivalent of a large wifi banner ad. Starbucks could have an SSID "BuyXmasEspresso", Metro could have "OurProduceAreBest", etc. etc.
Scoop.it!
The customer journey could essentially be divided into 7 elements. We’ll touch upon the issue of ‘Privacy’ and how one balance social and commercial value. P…
Farid Mheir's insight:
A presentation of case studies in data analysis for Marketing, it also presents some very useful enterprise data science insights that can be leveraged when preparing a corporate data strategy. Also presents some interesting data points and use case priorization. WHY THIS IS IMPORTANT All corporations dream of leveraging data in real-time but the reality of legacy computer systems, lack of expertise with new tools and technologies, and a considerable amount of hype very often makes data strategies overblown and unrealistic. At this point in time it appears that the best course of action is to capture a target vision and identify numerous small initiatives to get your feet wet and run up the maturity scale. Stay away from large all-encompassing plans that require boiling the ocean (of data)!
Zac Ong's curator insight,
November 17, 2015 8:53 PM
A presentation of case studies in data analysis for Marketing, it also presents some very useful enterprise data science insights that can be leveraged when preparing a corporate data strategy. Also presents some interesting data points and use case priorization. WHY THIS IS IMPORTANT All corporations dream of leveraging data in real-time but the reality of legacy computer systems, lack of expertise with new tools and technologies, and a considerable amount of hype very often makes data strategies overblown and unrealistic. At this point in time it appears that the best course of action is to capture a target vision and identify numerous small initiatives to get your feet wet and run up the maturity scale. Stay away from large all-encompassing plans that require boiling the ocean (of data)!
Scoop.it!
My July story on FSVL concluded that the company’s owners likely inflated and manipulated their online reputation via a search engine optimization (SEO) firm they owned. Unfortunately, this practice is incredibly common among labor-intensive services that do not require the customer to come into the company’s offices but instead come to the consumer. These services include but are not limited to locksmiths, windshield replacement services, garage door repair and replacement technicians, carpet cleaning and other services that consumers very often call for immediate service.
Farid Mheir's insight:
A useful reminder on how companies manipulate their Google search result rankings (SEO) and use marketing lead generation techniques to fool customers. Last paragraph says it all: "Before you hire someone to do work for you, don’t just pick the company that comes up high in the search results on Google; unfortunately, that generally guarantees nothing other than the company is good at marketing. Take the time to really research the companies you wish to hire before booking them for jobs." WHY THIS IS IMPORTANT We have come to rely on web social elements such as comments, ratings and user recommendations to choose products and services. They can be manipulated.
Scoop.it!
Percolate's complete marketing software platform helps marketing teams save time, grow brand recognition and generate more sales.
Farid Mheir's insight:
Essential marketing data that you can easily reuse in presentations and strategic plans. The 2014 charts can be found here: http://sco.lt/8OqbxJ Those interested in charts like this will flip for Mary Meeker State of the Internet. Here is 2015: http://sco.lt/7NdrRB 2014: http://sco.lt/6OE7UX
Scoop.it!
CMOs will drive marketing technology spending to $32.3B by 2018, reaching a compound annual growth rate (CAGR) of 12.4%. From 2014 to 2018, marketing technology spending will reach $130B for the 5 year period. These and other insights are from IDC’s recent webinar The Marketing Software Revolution: Strategies for Buyers and Sellers, [...]
Farid Mheir's insight:
IDC research maps all the technologies that support digital marketing today. WHY THIS IS IMPORTANT CMOs compete more and more with CIOs for technology direction and spend, a trend that keeps growing. It raises the questions: who's in charge of technology in large organizations, marketing or IT?
Scoop.it!
Digital is changing the world and chief marketing officers (CMOs) know it. They are embracing digital channels with fervor, but it’s time to do more. The prize is not mastery of the channels but command of the opportunities
Farid Mheir's insight:
Digital is affecting marketing groups more than others. This accenture survey shows where the transformation is most profound and expects the next 5 years to be key. WHY THIS IS IMPORTANT Marketing resources are typically not very tech savvy and yet this survey shows that digital skills, especially analytics, will become central. Leaders should embark in a digital transformation of their team, reviewing skills and organization structure.
|
Curated by Farid Mheir
Get every post weekly in your inbox by registering here: http://fmcs.digital/newsletter-signup/
|
Although overall growth has slowed it looks like Internet users are becoming more mature and selecting the websites they go to. Is this a trend for the future, where big sites will keep getting bigger?
WHY THIS IS IMPORTANT
Business will have to fight for their sites to stay relevant otherwise they will start to see declining trafic.