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Less than 20% of retail sales occur online today, and the proportion of retail sales happening online is expected to be 21% in 2023*. Shoppers indicate that they want engaged in-store experiences with deep personalization and smooth transitions between online and physical stores – an omnichannel experience. The retail store is highly relevant for many shoppers as it affords a visceral experience and provides instant gratification on a purchase impulse. The ability to touch and feel a product before buying and taking it home are key factors for many shoppers – as indicated by the fact that just 5% of grocery sales occur online. While the retail store is here to stay, the nature of shopper-seller interactions is undergoing profound change.
WHY IT MATTERS: an overview of retail technologies that live on the edge in retail stores. A good overview of what's possible. Waring, this is a Dell infomercial so much biais is expected.