Walmart is leveraging customers’ smartphones as one more way to make a sale.
And the key is to give customers reasons to use Walmart’s app while they’re in a physical store.
Walmart’s stores are “geo-fenced,” said Wire.com, so the location-aware app enters “store mode” when a customer enters through the door.
Once their phones are in store mode, customers are given an interactive version of the weekly on-sale circular for that store. Customers can see what’s new in the store and can scan bar codes with the phone’s camera for prices and lists of everything in a shopper’s cart so they know their total before getting to the checkout.
Wired.com points out that Walmart has effectively lured customer into two stores at once as the Walmart app interface lets you “flip” between the two stores–physical and digital.
Great way to investigate a private company
Ez nagyon király...