Amazon is one of the first stops online for millions of digital consumers. While this means huge opportunities for merchants, selling on Amazon can be complex without a solid strategy – and the right tools. Look before you leap with our reader-friendly guide.
WHY IT MATTERS: this short intro on selling in Amazon marketplace highlights a key concern for small retailers: customers are aggregating on marketplaces (Amazon being the largest for now) and you need to be able to dynamically decide what you sell, where, for how much and consolidate all the orders in a single. Where better than your existing ecommerce website - magento, shopify, hybris or other? Used to be this was done on your ERP (for large retailers) or POS (for single shop owners) or PIMs and OMS for those with more mature eCommerce architectures. Now it looks like you'll do everything to centralize in the Ecommerce store.