WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites | WHY IT MATTERS: Digital Transformation | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to

Via Robin Good
Ahmed Lizzaik's curator insight, July 12, 2013 6:23 AM

Excellent

Lynn O'Connell for O'Connell Meier's curator insight, September 14, 2013 12:41 AM

From May 2013, so some things may have changed...


Maggie DeGennaro's comment, September 15, 2013 12:37 PM
Great information...
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Race Against the Machine: Andrew McAfee at TEDxBoston

"We ain't seen nothing yet when it comes to technology's impact on the labor force." 

Automation redefined blue collar employment and reshaped a global economy. Now, technology is replacing higher skilled jobs by augmenting human brainpower the way steam engines augmented human labor. Andrew McAfee braces us for a fundamental transformation in the future of work. 


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CIO should stand for chief integration officer, chief insight officer or chief innovation officer via @AdAge

CIO should stand for chief integration officer, chief insight officer or chief innovation officer via @AdAge | WHY IT MATTERS: Digital Transformation | Scoop.it
how the role of cmo is morphing to embrace technology and partner more closely with cios.


Perhaps the meaning of CIO should reflect the new reality, continued Mr. Pearson, suggesting it could stand for chief integration officer, chief insight officer or chief innovation officer.

Farid Mheir's insight:

Nothing new here. Gartner has been claiming the technology rise of the CMO, websites now cater to the chief marketing technologist and blog post beg for a profound transformation of IT departments to be leaner. But it is always good to hear from a different voice. Maybe with time the message will get across...

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Great guidance on the role of a Digital Services Unit & Why should CIOs start to say YES via @capgemini

Farid Mheir's insight:

I particularly like

  • Digital Services Unit as a tool to accelerate digital transformation: presents in a concise way the 6 areas that a digital center of excellence should cover. Few organization do this in my experience but as the role of chief digital officer becomes more common in organizations, so will the DSU
  • The department of YES: CIOs and It departments are often ill equipped to handle digital transformation and it is refreshing to see a new breed of CIOs taking the digital transformaion in a positive light. Combined with a DSU this makes for a very potent combination
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Amazon reinvests all its profits to innovate - traditional retailers cannot compete via @sai

Amazon reinvests all its profits to innovate - traditional retailers cannot compete via @sai | WHY IT MATTERS: Digital Transformation | Scoop.it

This is the Bezos-way. Amazon founder Jeff Bezos invests everything right back into the company. As a result, the net income is flat.

Farid Mheir's insight:

Amazon must invest everything it has - all its profits - to create the tools, and technologies it needs to be relevant against established retailers.


It underlines how much companies must invest when they go through their digital transformation: they must be ready to impact income in order to define themselves with digital technologies.

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Retailers open "labs" to safely pilot their digital transformation via @mercuryNews

Retailers open "labs" to safely pilot their digital transformation via @mercuryNews | WHY IT MATTERS: Digital Transformation | Scoop.it
Target unveiled a new technology and innovation office Friday, giving the retailer a foothold in Silicon Valley and positioning it to grow its mobile and digital shopping services.
Farid Mheir's insight:

Testimonu to the difficulty retailers face when introducing digital technologies is the appearance of all those "labs". Walmart, BestBuy and now Target have recently opened them. The idea appears to be: we cannot transform our organization from the inside so let's create a new team and ask them to disrupt our organization with new technologies. These new outfits can use non traditional approaches to their work - agile methodologies, short, iterative design and technology introduction - in order to let them "fail fast" without impacting the rest of the business, or costing too much money. Once a new "formula" is well defined, the idea is to scale it to all the other teams in the organization. 


Sounds like a great idea, we'll see if they can do it for real.

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Wal-Mart Vs. Amazon: World's Biggest E-Commerce Battle Could Boil Down To Vegetables

Wal-Mart Vs. Amazon: World's Biggest E-Commerce Battle Could Boil Down To Vegetables | WHY IT MATTERS: Digital Transformation | Scoop.it
Wal-Mart is trying everything they can to beat Amazon at its own game: online retail. They're copycatting the Seattle web giant's same-day delivery and lockers services. But what they should be doing is focusing on the grocery aisles.

Via Vincent Trépanier
Farid Mheir's insight:

One sentence says it all: “Groceries will be the battleground coming to the forefront.”. wow.

Vincent Trépanier's curator insight, April 28, 2013 10:39 PM

It will be interesting to see how both giants will be able to take the regional experiments such as the ones being done by Amazon in the Seattle area and scale them to larger areas. It is an interesting battle which will challenge other grocers to up their game in order to avoid losing ground with their current customer base.

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Showrooming flips shopping: 75% of consumers access smartphones in-store via @Forrester

Showrooming flips shopping: 75% of consumers access smartphones in-store via @Forrester | WHY IT MATTERS: Digital Transformation | Scoop.it
NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that three-quarters of consumers surveyed use their smartphones while in-store.
Farid Mheir's insight:

Mobile in stores has enabled showrooming which in turn is flipping the shopping retail model. Before it was: go online to research (tv, cars, etc.) then go in store to buy. Now it is: go in store to browse and try then go online to buy (for less usually). Complete flip of the shopping world, brick and mortar retailers are bracing for online pure plays to steal their lunch.

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Why 12.99$ maybe the price of eBooks and the transformation that Amazon has on publishers via@allthingsd

Why 12.99$ maybe the price of eBooks and the transformation that Amazon has on publishers via@allthingsd | WHY IT MATTERS: Digital Transformation | Scoop.it

"Heck, Amazon is selling these books at $9.99, and who knows maybe they are right and we will fail even at $12.99."

Farid Mheir's insight:

Take the 5 minutes to read the email exchange between Harper Collins and Apple on prices of eBooks. It sheds a light on the transformation that digital has on businesses for things as simple as books. A new technology - eBooks - transforms the distribution but also removes a lot of the costs - materials, distribution, remaindering, cost of capital, bad debt, etc. - which forces businesses into different pricing structures.


Underlying the discussion is the disrupting impact that Amazon has - buys books at 13$, sells online for 10$, author getting 3.30$ - creating a market with their ecosystems of kindle devices and amazon.com platform. Mindblowing.


Moreover, I appreciate the conciseness of the exchange: to the point, this is what it is. 

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Finally an inspiring video presenting the Future of life with Google Glass via @mashable @Playgroundinc

Finally an inspiring video presenting the  Future of life with Google Glass via @mashable @Playgroundinc | WHY IT MATTERS: Digital Transformation | Scoop.it
What if Google Glass could show us a GPS route as we ride a bike? What if you could use it to scan any barcode and instantly get info about the product?
Farid Mheir's insight:

Finally a video that shows glassess beond the simple "take a picture". it presents a number of daily activities, paying for a coffee, scanning barcodes and product images while shopping, adding items as we grocery shop, requesting a taxi cab, tracking calories, or helping someone and calling 911 while having CPR procedure displayed in your field of you, playing the guitar during lessons.


Video is even better because it comes from a small digital company from Toronto. I like their creativity!


What is great about the video is the range of opportunities that glass present. Now, who will do the same video but in a work environment?

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Fab Launches First Retail Store, Design-Your-Own Furniture via @mashable

Fab Launches First Retail Store, Design-Your-Own Furniture via @mashable | WHY IT MATTERS: Digital Transformation | Scoop.it
Fab is launching its first retail store and new merchandise, aiming to become the world's larget design store.
Farid Mheir's insight:

Interesting how digital transformation goes right into manufacturing, in one-to-one production of customized goods. This goes along with the 3D printer movement where corporations change not only how they sell but what they sell as well.

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Facebook interests could help predict, track and map obesity via @rykatwit

Facebook interests could help predict, track and map obesity via @rykatwit | WHY IT MATTERS: Digital Transformation | Scoop.it
The higher the percentage of people in a city, town or neighborhood with Facebook interests suggesting a healthy, active lifestyle, the lower that area's obesity rate.
Farid Mheir's insight:

Very much inline with the health flip I am tracking. By looking at data, researcher can define health programmes, drugs, etc. that have a higher potential to be successful as they start with actua data. Moreover, such an approach may help reduce time to market between research and wide use, since the trial period may be shortened due to pre-existing data.

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(in french) How funeral business must transform via technology via @andrebelanger

Farid Mheir's insight:

Sorry for the french posting but I thought it was interesting to show how much digital is transforming the funeral business. Not knowing the field I was surprised to see the offering that exists, and the opportunities that remain. The presentation, although long winded, does provide a number of examples of funeral digital solutions and services - starting at slide 21 

  • mywonderfullife
  • planned departure
  • harmonia
  • tgethr.com
  • recollect.com
  • inmemoriam.be
  • heremus
  • services numerica
  • sympathy store
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Fresh approaches to fundamental issues in retail through curated commerce via @nrf @Shop.org

Fresh approaches to fundamental issues in retail through curated commerce via @nrf @Shop.org | WHY IT MATTERS: Digital Transformation | Scoop.it

What does “inspiration” look like for a retailer? In a nutshell, it’s about storytelling. Noting that successful non-profits inspire and motivate donors through great storytelling, Mehta suggested that retailers ask themselves whether they can differentiate themselves from their customers, influencers and staff. “What if you could give employees the power to curate a collection of your products on your site or even other sites, then allow people like your influencers to put those products in their blogs, across social media, through digital and/or physical displays?” Mehta asked. “That’s inspiration. That’s what will differentiate you from others in our fulfillment-based world.”

Mehta cautioned that his company is still in stealth mode and still has much to learn in this area, but that early results exceeded the company’s expectations. Thanks to early adopters, as of mid-January, Marketvine had seen an average of 40 percent lift in conversion, a 7-8 percent increase in average order value and an 80 percent improvement in on-site engagement.

Farid Mheir's insight:

I attended this panel and the Marketvine discussion related here was most interesting. It offered a diffrent way to approach eCommerce where retailers can make their products available for others to showcase. What called curated commerce forces retailers to think about their eCommerce website not onnly as a shopping environment but also as a platform for others to build on top a possibly different shopping experience.


Few if any technologies exist today to easilly enable retail storefronts with solutions to expose their products but also support curators in displaying, promoting and converting viewers into buyers - and recognizing the curators with a piece of the sale. Amazon offers a similar service via its affiliate program but the solution is dedicated to its store and its members.  This is not sufficient and retailers need new tools to facilitate the curated commerce trend.

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5 Principles of Persuasive Web Design via @peeplaja @getelastic

5 Principles of Persuasive Web Design via @peeplaja @getelastic | WHY IT MATTERS: Digital Transformation | Scoop.it

What’s the best way to persuade somebody when talking to them? You have to be confident, talk fast and swear a little, among other things. But what about persuading somebody without words – possible?

Farid Mheir's insight:

Very interesting read for all of us trying to transform businesses into the digital world. More often than not it goes through a website and this post presents very clear concrete examples of good and bad designs, organized around 5 principles you should follow if you want to persuade your customers to buy from you, hire you, like your brand, etc.

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42 is a new Personalized Analytics For Retail startup that may shake retail industry via @TechCrunch

42 is a new Personalized Analytics For Retail startup that may shake retail industry via @TechCrunch | WHY IT MATTERS: Digital Transformation | Scoop.it

42 is different because it’s about establishing a personal connection with individual customers – even allowing the merchant to identify their most loyal shoppers and top spenders in order to target them with exclusive deals.

Farid Mheir's insight:

The video is interesting to watch, especially the beginning where customers can receive their POS ticket along with personalized information. This is a great way to bridge the digital gap between online and offline, the missing link as far as I am concerned. Liberate the POS transaction and make it available to your customers for consumption, data mining and value adding. This a is real digital transformation by retailer for the benefit of customers. Who will be the first retailer to jump?

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Walmart Retools E-Commerce, Mobile & Tests Lockers: says eCom is next growth engine via @mediapost

Walmart Retools E-Commerce, Mobile & Tests Lockers: says eCom is next growth engine via @mediapost | WHY IT MATTERS: Digital Transformation | Scoop.it

Ecommerce is the next growth engine for Walmart. We want to know what every product in the world is, who every person in the world is, and then connect them.

Read more: http://www.mediapost.com/publications/article/199384/walmart-retools-e-commerce-mobile-tests-lockers.html#ixzz2SB0tK851

Farid Mheir's insight:

Watch out. Walmart has already been at war with other brick-n-mortar retailers. Now it opens a new front with online pure plays like Amazon. The digital transformation behind this is tremendous and I assume would impact most processes and resources, to create a seamless online-offline experience.

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Crime-As-a-Service: ZeuS Lets Anyone Become an Online Thief- not what cloud was supposed to be via @Wired

Crime-As-a-Service: ZeuS Lets Anyone Become an Online Thief- not what cloud was supposed to be via @Wired | WHY IT MATTERS: Digital Transformation | Scoop.it

...opens up the online heist racket to a whole new criminal demographic—advanced skills no longer required. If you can set up a web server, you can rob someone over the Internet. Just as Amazon web services made it easy to start a cloud-based company, ZeuS lets anyone become an online thief.

Farid Mheir's insight:

I never digital transformations would all be for the better...

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Montreal eCommerce conference presentations available for download @ecom_montreal #ecomMTL

Montreal eCommerce conference presentations available for download @ecom_montreal #ecomMTL | WHY IT MATTERS: Digital Transformation | Scoop.it

Voici la listes des présentations disponibles en format PDF de quelques-uns de nos conférenciers de l'édition 2013.

Farid Mheir's insight:

A mix of french and english presentations on different topics related to eCommerce. I recommend:


Finally, an honourable mention to Philippe Collard - La gazette / Alexandre Maher - Iburger for Dresser la table pour le futur for a great presentation of videos and a great Q&A.

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Adoption of digital technology may go real fast as it seems everything springing up is digital via @gartner

Adoption of digital technology may go real fast as it seems everything springing up is digital via @gartner | WHY IT MATTERS: Digital Transformation | Scoop.it

It has been a cold, late spring across the Northern Hemisphere.  This usually gives way to an instant summer.  The adoption of digital technology may work the same way as all of the sudden it seems that everything springing up is digital.

Farid Mheir's insight:

I always enjoy Mark McDonald's blog post. This one, has a cryptic title but nevertheless a very interesting underlying message: we have been slow to adopt technology in north america for the past few years (since the 2007 meltdown) and things are bound to change in the future.


When they do, the pace will be driven by technologies that have grown in adoption since 2007: all things mobile, cloud computing and on-demand solutions in the cloud, tablet devices, high speed 3G and LTE, etc.

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Marc Andreessen Describes How Google Glass Will Revolutionize Health Care via @bloomberg

Marc Andreessen Describes How Google Glass Will Revolutionize Health Care via @bloomberg | WHY IT MATTERS: Digital Transformation | Scoop.it

Think of a doctors "dealing with wounded patients and right there in their field of vision, if they're trying to do any kind of procedure, they'll have step-by-step instructions walking them through it. Don't have to call anyone, it's just there. That kind of thing, where we can view the Internet overlaid on the real world is transformative in a lot of different areas," he said.

Read more: http://www.businessinsider.com/marc-andreessen-describes-how-google-glass-will-revolutionize-health-care-2013-4#ixzz2RwwnDR7y

Farid Mheir's insight:

Unfortunately this interview has only a single example but finally it is one that relates to business, healthcare in this case. Additional examples are provided, and they have mostly to do with regards to customer support, or instant help.

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2-week review of Google Glass: will never take them off + opens a new commerce world via @scobelizer

2-week review of Google Glass: will never take them off + opens a new commerce world via @scobelizer | WHY IT MATTERS: Digital Transformation | Scoop.it

This week I gave five speeches while wearing it.
I passed through airports four times (two more in a couple of hours).
I let hundreds of people try my Google Glass.
I have barely taken it off since getting it other than to sleep.

Farid Mheir's insight:

what I find most interesting comments are in the 2nd section, about how "When you wear these glasses for two weeks you get the affordance is totally different and that having these on opens you up to a new commerce world." Scoble believes glass will change commerce and make companies rely less on advertising and more on micro-revenue to help commerce.


Considering google's 95% revenue is from ads, robert scoble's prediction for the change in google's business model is significant. And it makes sense.

James Thomas's comment, April 29, 2013 9:34 AM
Great point. As competition across digital advertising heats up from other platforms it only makes sense that Google would want to diversify its revenue streams. I also think many retail businesses can learn from Google's ability and commitment to experiment across this new world of integrated digital commerce - from Glass to their home delivery service.
Farid Mheir's comment, April 29, 2013 9:49 AM
Right, and good point about home delivery service with bufferbox acquisition!
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very inspiring: Ethiopian kids hack OLPCs in 5 months with zero instruction via @dvice

very inspiring: Ethiopian kids hack OLPCs in 5 months with zero instruction via @dvice | WHY IT MATTERS: Digital Transformation | Scoop.it
What happens if you give a thousand Motorola Zoom tablet PCs to Ethiopian kids who have never even seen a printed word?
Farid Mheir's insight:

This is very inspiring for guys like me, professionals of digitial transformation living in themost advanced part of the world. I often find that when I introduce new digital technologies in organizations, the response is most often one of push-back and friction. There is, it seems, little desire to change the way we do things once we have reached a certain level. 


It is very inspiring to see that, when digital technologie are made available to people that have little, they dive into it with great passion as they see it for what it truly is: a tool to help them grow and improve their lives. It is not without pain or effort, but the reward is so great that it must be done.

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Curation Is The Future of Online Retail Shopping

Curation Is The Future of Online Retail Shopping | WHY IT MATTERS: Digital Transformation | Scoop.it

Although there will always be a need for the multi-category mass retail experience, curated online shopping is a huge trend that will continue to help consumers navigate the incredible selection to find what’s right for them. As online shopping behavior changes, retailers will continue to find ways to provide easy-to-use, highly personalized experiences that offer customers what they want, where they want it. Combining an online shopper’s history and preferences with human touch will lead to the perfect answer to the question, “What is right for me?”



Via Robin Good
Farid Mheir's insight:

Absolutely a huge trend. Recent NRF show in NYC, curated commerce was very popular topic. Not only are brands and websites positioning themselves, newcomer companies are starting to prepare platforms to facilitate the creation of curated commerce. For example, Dell unveiled a special curated commerce project that will provide the platform for others to enable curated commerce on their website.

Jesse Soininen's curator insight, April 25, 2013 4:12 PM

The Future Retail Showroom in not a place. It´s your stream of content 

Deanna Dahlsad's curator insight, April 26, 2013 4:36 PM

"If you think about it, fashion may actually be THE industry that started the curation trend – we just didn’t know it at the time. How could we? “Curation” is a relatively new term, but it’s finding its way into other realms; you hear about content curation, music curation – all meaning that in some way, these industries are personalizing their offer according to your individual wants, needs and likes."

Lee Tonitto's curator insight, April 28, 2013 3:03 AM

Fashion SKU curation is the solution to reduce consumer anxiety: A search for ‘black dress’ in Clothing & Accessories on Amazon.com brings back 65,529 results! For consumers, this large number of choices can lead to confusion, exhaustion and dissatisfied purchases, or worse, no purchase at all."

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Amazon.com: the Hidden Empire via @fabernovel

Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's late
Farid Mheir's insight:

In depth presentation of the Amazon web model

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