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More than 300,000 people have signed up to the University of Edinburgh's free massive open online courses (Moocs) since they were first announced in July 2012, it has been revealed. For every student physically studying in Edinburgh, there are now ten online learners, a statement from the university says. Via Robin Good
Farid Mheir's insight:
Some classes register 300,000 students. Massive. Great evolution. But not as revolutionary as the Khan Academy could prove to be.... 
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dramatic shifts in the media and entertainment industry including the way content is produced, shared and monetized.
Farid Mheir's insight:
A true digital transformation: digitization, then optimization followed by transformation. Media industry is at the fore-front because its products can be so easily digitized today: music are videos are now consumed digitally for the most part - no more CDs, DVDs, VHS, etc. They pave the way for what will happen more slowly in other industries.
Silvia Ayunda Murad's curator insight,
March 18, 2022 11:53 AM
Selama beberapa tahun terakhir, kami telah melihat perubahan dramatis dalam industri media dan hiburan termasuk cara konten diproduksi, dibagikan, dan dimonetisasi. Ketika saya mengatakan konten, saya berbicara tentang iklan, film, musik, dan konten yang dipublikasikan secara online. Generasi berikutnya dari pengiriman konten telah tiba. Konten bukan lagi narasi tunggal yang disampaikan melalui “media satu arah”. Ini tentang konten yang dapat disampaikan melalui banyak platform secara bersamaan. Konsumen menuntut lebih banyak konten dan menginginkannya secara real time. Terlebih lagi, mereka menginginkan lebih banyak relevansi dalam iklan yang disajikan kepada mereka. Mereka menginginkan film sesuai permintaan dan video di ujung jari mereka. Perubahan besar untuk sedikitnya. Pergeseran ini telah mengubah cara industri mampu bersaing dan tampil. Kami percaya bahwa pemenangnya adalah mereka yang memahami dengan jelas merek mana yang berkinerja dan mana yang tidak. Mereka akan membuat keputusan berdasarkan fakta tentang apakah akan mempertahankan merek yang tidak berkinerja baik atau tidak. Mereka yang berhasil akan dapat menganalisis perilaku audiens mereka dan mengoptimalkan iklan mereka dengan presisi dan ketepatan waktu. Para pemenang akan dapat memproduksi, berbagi, dan mendistribusikan konten melalui banyak saluran distribusi untuk mendorong peningkatan pendapatan. Mereka akan tahu saluran apa yang paling efektif, utilitas apa yang paling dihargai, dan mereka akan dapat menangani dengan mulus dunia rumit dalam memonetisasi konten mereka dan bagaimana pendapatan diakui. Di dunia baru ini, perusahaan media dan hiburan yang sukses akan memanfaatkan analitik data besar untuk memahami keberhasilan atau kegagalan iklan mereka. Orang pemasaran mereka akan tahu apa yang beresonansi dengan audiens mereka dengan menganalisis sejumlah besar data sekarang di ujung jari mereka. Mereka akan mampu menghentikan kebocoran pendapatan yang merupakan hasil dari ekosistem order-to-cash yang lebih kompleks. Proses order-to-cash akan disederhanakan sehingga para eksekutif dapat fokus pada bisnis inti mereka. Di dunia baru ini, perusahaan yang berhasil akan dapat dengan mudah mematuhi undang-undang SEC dan FASB yang berubah dengan cepat tentang bagaimana pendapatan lisensi diperoleh. Mereka akan menciptakan lebih banyak iklan dan pemasaran lintas saluran dan terintegrasi sebagai hasil dari saluran distribusi yang baru dan berkembang. Di dunia baru ini, perusahaan media dan hiburan akan menyesuaikan proses bisnis mereka sedemikian rupa sehingga mereka dapat fokus pada apa yang penting bagi kesuksesan mereka saat ini – transformasi digital.
Artikel ini menjelaskan tentang transformasi digital mempengaruhi penerapan bisnis proses yang baik, lebih efisien dan efektif
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The man behind the popular app discovery service says he'll spend $13 million in recent funding to personalize app recommendations and get to 100 million users. Via Robin Good
Robin Good's curator insight,
February 19, 2013 8:00 AM
Curating and selecting apps, with the goal of helping users find the best solutions for their needs is a business that pays. AppGratis an app focusing on this very need and founded by French entrepreneur Simon Dawlat as he was still a student, has discovered that not only there is a large need for finding the most appropriate app for carrying out specific tasks, but there are also a few ways to make this effort pay back itself nicely. "Apple hails the 775,000 apps on its App Store, but a sea of choice can end up being a glut for end users who struggle to choose the mobile service they really need. In the last few years, AppGratis (pronounced ‘gra-tese’) has stepped in to solve the problem. The free “app discovery” service offers users one free app a day from the App Store, and now has 10 million users, of which 3 million use the app everyday. It also makes more than $1 million a month in sales by taking a cut from in-app purchases after its promotions — something of a testament to the freemium model and AppGratis’ negotiating tactics." How it all started as recounted from the founder: "We are helping developers get distribution in the App Store and helping users discover new apps. We started as a newsletter which had daily deals and daily picks, and from there we became an app in 2010." "We have 30 people in Paris. Half the team is people who will do the dirty job of finding the apps and picking up the gems." How do they make money? "We make money by partnering with a big brand. So if you think about the Nike Plus fitness program, we’re going to help bring this app and offer a two-month free subscription to the service. We will be working with guys like Disney who want to push new games to complement a new movie release. [This is AppGratis' main revenue source, charged on a cost-per-install basis.] Must read for curators and entrpreneurs alike. Lots to be learned from this. 8/10 Full interview with French founder Simon Dawlat: http://www.forbes.com/sites/parmyolson/2013/02/18/5-minutes-with-the-founder-of-global-app-curation-hit-appgratis/
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We live in an era of "digital Darwinism," a time when technology and society are evolving faster than the ability of many organizations to adapt. It is for this reason (along with a myriad
Farid Mheir's insight:
Very thin on details - Solis is promotting his new book - still provides an interesting timeline infographics. And a great tagline!
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As ubiquitous as Amazon is in some people's lives, it's still just a tiny fraction of the world's retail sales. Heck, it's still a tiny fraction of e-commerce. This chart from Morgan Stanley puts into context the huge opportunity for Amazon to take more share away from traditional retailers. It's just getting started.
Farid Mheir's insight:
Always good to put things into perspective. Digital commerce is just starting and there are many opportunities out there to make your mark, innovate or simply grab market share.
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From
www
This updated version of the Mobile Retailing Blueprint is a product of the NRF Mobile Retail Initiative. The mission of the Initiative is to be a catalyst for mobile-inspired innovation that enhances the retail shopping experience and improves internal business processes. This retailer-led initiative will guide and direct the industry in the dissemination of mobile-related best practices and the development of standards and documentation for the purpose of maximizing benefits and minimizing implementation expense, ongoing maintenance, and fees.
Farid Mheir's insight:
Tremendously rich document that paves the way for retail stores to enhance shopping via mobile solutions.
Mark Davidson's curator insight,
March 5, 2013 5:20 PM
Mobile-related best practices for retail segment.
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Have what it takes to be a Glass Explorer? Tell us what you would do if you had Glass #ifihadglass
Farid Mheir's insight:
A short video that shows how it feels to wear google glasses. Looks like a game changer. How will businesses put it to use? Most examples are for individual use...
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"How do you survive and thrive in this fiercely competitive economy? You need a whole new entrepreneurial mindset and skill set. Drawing on the best of Silicon Valley, The Start-Up of You helps you accelerate your career and take control of your future–no matter your profession." Via Guillaume Decugis, Robin Good
Janice Tomich's curator insight,
March 15, 2013 1:24 PM
Work life in 2012 ... success using your entrepreneurial mindset.
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Since the debut of the iPad, a significant shift has occurred. For the first time, executives not only bought this new device, they bought into it. They became true believers.
Farid Mheir's insight:
It seems true that the ipad marks the pinacle of changes that have started with the public introduction of the Internet in 1994. An increased level of adoption by executives often means a clearer understanding of the opportunities. Take for example the switch from paper documents to electronic ones in boardrooms. The impact of ipads is tremendous and over a few years most board of directors have switched to electronic distribution of documents, often on ipads. Not that it was not possible before to do it on laptop but ipads made it easy. With executive adoption you get a much faster transformation as they understand the benefits and want to have the electronic documents in their briefcase rather than the stacks of papers.
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Best Buy ruled retail until it was knocked sideways by the Internet. Can it make a comeback, or is the big-box era officially over? But Best Buy faced an even more fundamental challenge: The entire big-box retail industry appeared to be dying... The mobile Internet posed an even larger problem for big boxes. Showrooming was a potentially existential challenge—customers coming into the store to get hands-on experience with a product, then whipping out their smartphone to purchase it from Amazon at a lower price...
Farid Mheir's insight:
What is even more interesting comes midway through the article: BestBuy still sells a lot of stuff, so even though there are challenges ahead the bulk of sales today remain in stores. "It’s the biggest PC retailer, the biggest independent phone retailer, and the largest camera retailer in the world. It sells more tablets than any other retailer—including Apple. Last year, Best Buy clocked $50 billion in sales, roughly the same as in 2010. That’s about 50 percent more than the next-largest consumer-electronics retailer, Walmart. Analysts estimate that Amazon does just about $14 billion in annual electronics sales."
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Boards are starting to guide management by asking the right questions about technology.
Farid Mheir's insight:
I have been asked by boards to work with the internal audit team on technology assessments in the past and I see this topic being discussed more and more. As the world moves to the digital age this should become more and more pervasive and I believe annual reports should, at least in some form, report on the technological status of the corporations in the same way they do on the financial aspects.
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Oshyn's WCM Implementation Guide takes you through the process of implementing a new CMS. Drawing on years of experience, Oshyn's team covers what you'll need to do before you start your implementation, what activities are usually left out of the design phase that require special attention, and how to handle the development. The content is great for those new to an implementation or those who have gone through it before but have experienced issues, as it covers the basics and more.
Farid Mheir's insight:
Great reference guide for project managers and business people with little experience, it presents the steps that organizations should consider when changing or redesigning their Internet website.
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The frosted-glass doors on the 11th floor of Google’s NYC headquarters part and a woman steps forward to greet me. This is an otherwise normal specimen of humanity. Normal height, slender build;...
Farid Mheir's insight:
There are multiple images and a great video with the product designer and manager. Great interview and review from someone outside of Google on this new product. Use of the glasses appears to be fairly basic: take pictures/videos, read emails, navigate to a destination. In themselves, each or all could become killer apps for personal use of the device. Question I ask is: are there killer apps in a business context? Warehouse personnel already wear devices to help them pick the right products. Sales teams use CRM & SFA tools to prepare for meetings. But what about being able to recognize someone's face, then lookup his LinkedIn, Facebook, twitter and company feeds for the latest info (that's been done BTW in an experiment). Great for sales reps who need to remember, on the spot, personal informations about people they meet. Or police officers to look for criminals in a crowd (as will be the case in the upcoming 2014 soccer world cup). What do you think?Could there be applications that transform business? I am thinking they would require hands-free or connectivity to outside resources. Am I missing something?
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Last year analyst Forrester issued a report describing wearable computing as "the new platform war". Tech analyst Juniper Research estimates that wearable computing will generate $800m (£500m) in revenue this year and $1.5bn in 2014. Annual unit sales of wearable computers will rise from 15m this year to 70m by 2017.
Farid Mheir's insight:
Wearable technologies will bring digital to a new personal level. The cell phone you have to carry but these you wear all day. They can help transform individual lives with health monitors but also enhance workers that work in harsh or hazardous environments - miners, construction workers, delivery personnel, etc.
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With this new QR code placement, Estée Lauder knows that this will be useful to their target audience, but is not necessary to get the message of the print ad. “Given the high-end nature of the brand, a good deal of Estée Lauder customers and prospected have smartphones,” Mr. Hasen said. “What I especially like is that Estée Lauder provided enough printed information for the reader who does not have a scanner, the right phone or interest in a QR code,” he said. “The QR code is added value.”
Farid Mheir's insight:
It makes sense that high-end brands - Estée Lauder, Lancôme, Burberry, Louis Vuitton and Chanel - would try to leverage their customer's phones to provide more information. This helps further blend the physical and digital worlds.
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In the course of that work I have learned that the typical RFP-driven vendor selection process produces poor results. Clients find the technology or services are not what they expected, vendors are frustrated, and projects are delayed and costly. We have all been there.
Farid Mheir's insight:
This is so true and I believe Brian present a convincing case for rethinking the technology selection process. Then again, in certain cases, heis approach falls short but overall it is much better than the traditional RPF process.
Farid Mheir's comment,
April 10, 2013 6:56 PM
To answer a query from Sophia, I think the approach falls short a little when it comes to the prepare section. Most of my vendor evaluations required a lot of work to prepare sufficiently clear descriptions of the needs and requirements. Very often it will require many workshops and interviews to get a clear understanding to put into the RFI document. Otherwise it becomes too generic and covers too much ground.
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Technology is tricky stuff. We respond emotionally to it. ...So we end up with the evaluation spreadsheet. Each row lists some feature or sub-feature that someone has determined the technology must have. These features are all weighted according to their importance. The columns then reflect all the options. Fill each cell with a number assessing how well this option delivers this feature, and you calculate a score for each option. Select the one with the highest weighted score, and you have the best technology for your needs. Problem is, this rarely works.
Farid Mheir's insight:
I agree the RFP approach rarely works. I think we have devised a better approach. More on this in a later post.
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Apple's retail stores makes more than $6,000 per square foot, more than twice that of the next most productive retailer.
Farid Mheir's insight:
This demonstrates that physical presence remains important in the digital world. But the experience can be transformed, as is the case in Apple stores that combines product demonstrations, classes, service - genius bar - as well as instant availability of products - no delivery delays. Moreover, with an Apple account, you can leave without a paper invoice - it gets emailed to you.
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While Chinese officials have dismissed the claims of state-sponsored hacking as “groundless”, numerous media organizations, including Bloomberg and The Wall Street Journal, and companies have come forward to state that they faced similar attacks.
Farid Mheir's insight:
This is a very technical posting with links to an even more technical report. Not for the faint at heart, I thought it was appropriate as digital transformations must address the concerns of security and privacy and take them seriously. Moreover, the supposed Chinese government involvement does not mean threats are only for military operations. As the NYTimes incident highlights, private companies are also targetted, either directly as is the NYTimes for their "snooping around and asking questions", but also because hackers will try to infiltrate legitimate businesses for use as go betweens in their attacks. And after reading the latest Tom Clancy book Threat Vector, I thought his insight into a Chinese-led hacking unit based in Shanghai may just be too much!
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Software is becoming critical for almost every company’s performance. Executives should ask what they can learn from business models employed by software providers themselves—and consider the implications for their IT function. 4 Key ideas: 1) Products -> Platforms, 2) Accelerate revenues by creating new business models, 3) Accelerate cycle time by co-creating with customers (and members of your eco-system) and 4) Rigid, bureaucratic and slow -> Agile organisations
Farid Mheir's insight:
Interesting to apply the principle of software companies to non technology organizations. If Procter&Gamble, Nike and others can do it, why not grocery retailers as well? For example, they could view their transaction logs as information that can be made available to other companies so they could build new, value-added services such as nutritional advice solutions for their customers? Today services like mint provide a very basic financial service but it could go so much further if banks would foster adoption by third parties.
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So could this approach be applied to writing and publishing a book? Can you build a community around an author creating a book? Would it make a better book, a faster process? How would it work?
Farid Mheir's insight:
Here again we find that digital not only changed the way books are created by replacing manual tasks with digital ones (think using word instead of pen & paper), but it actually changed the way books are written. Digital allows a collaboration between authors and readers that the publisher must accept, support and foster. That is where the transformation may be the most difficult.
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At our symposia in Barcelona, Orlando and Gold Coast – I presented my maverick research called “Stop Hiring People; Start Hiring Clusters”. The core idea behind it is that companies should hire pre-formed teams who have learned to work together and have their own tools and work practices, but to hire that team as a permanent asset of the company. This is different to teams of consultants, in that the team is a permanent part of the company. It is different to conventional employment, in that the company doesn’t have a relationship with the individuals in the team, only with the cluster – based on outcomes. The cluster is entirely self-managing – in the extreme case hiring and firing its own members and apportioning remuneration amongst its members, without the knowledge of the company.
Farid Mheir's insight:
This is a very interesting approach to take with regards to team management in highly dynamic and evolving areas where resources within the organization are not up-to-date, as is often the case with digital fields (eCommerce, social recruiting, IT architecture, etc.). In those areas, fidning and hiring a "cluster" of individuals instead of the individuals themselves may lead to much higher productivity and reaching goals much faster. But this requires an organization that is ready to hire clusters ad make it happen. Inquire more in this HBR article from the original Gartner paper.
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Critics are worried streaming runway shows will change the entire fashion system, from production to sales.
Farid Mheir's insight:
Wow, this is indeed right. How democratization of video production and delivery will impact and transform, not just reduce costs.
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It compares Barack Obama's online display ads to Mitt Romney's display ads. The gap between the two is stunning. We're not going to say anything about the correlation between online spending and winning an election, we just can't believe the gap between the two candidates.
Farid Mheir's insight:
Digital certainly transforms elections with use of social media and advertising. Not clear there is a correlation between online ad spend and winning but surely it is important t consider in the total mix.
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Skeptics abound, but the high-tech approach to consumer data seems to pay off.
Farid Mheir's insight:
References to companies across multiple industries gives credibility to this survey.
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Curated by Farid Mheir
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Can MOOCs and OER (open educational resources) represent a strategic marketing opportunity for educational institutions?
David Cormier writes about it: "According to the Times Higher article from yesterday, The University of Edinburgh got 300,000 students for its Coursera courses.
The article magically sets out what I have always thought was the most likely business model for MOOCs – the loss leader.
In 220 words they lay out their reasoning… they currently have 2000 online students. They want to have 10000 students. One can imagine that they hope that of the 300K 8000 students not currently registered for ‘for pay’ courses at the institution will decide to pay money to have a longer relationship with their institution."
From the original article by David Cormier: "...your ability to market online courses could increasingly be a question of whether you have the kind of faculty that people want to take a course with.
If i’m looking to learn something about connectivism, and I see George’s name on half the things that are written about them, I’m going to be tempted to take the connectivism course with george at Athabasca.
If he’d published all those things in closed journals, it seems less likely that they would get found..."
Interesting. Insightful. 8/10
Full article: http://www.xedbook.com/?p=120
(Image credit: Opportunities from Shutterstock)