In an effort to catch up, Target this year is spending about as much of its $2.3 billion U.S. capital budget on improving its technology, developing mobile apps and modernizing its supply chain as it is on opening and remodeling stores. Next year, the company will spend more on those investments than on stores, an acknowledgment that future growth will increasingly depend on digital sales.
2.3B$ in technology to try and increase its online sales (now at 2% of 73B) is proof of the need by retailers to transform their ways or disappear. Then again Target used to let Amazon run its website.